Essays about: "conclusion about marketing process"

Showing result 16 - 20 of 44 essays containing the words conclusion about marketing process.

1. 16. Feministisk Planering i en Neoliberal Planeringskontext

   University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi

   Author : Erika Melchert; [2015]
   Keywords : Critical idea; The Creative Class; Triangeln; Feminist planning; Neoliberal planning; ideology analysis; Social Sciences;

   Abstract : This essay will be exploring whether feminist postmodern planning is, or can be, incorporated in a neoliberal planning context. The goal for feminist planning, this essay will argue, is to level social and economical injustices. This can not be achieved while upholding the patriarchal status quo. READ MORE

3. 17. RFID's Perceived Influence on the Marketing Mix in the Logistics Industry : An exploratory study

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Caroline Hansson; Frida Andersson; Sophie Dyvelås; [2015]
   Keywords : RFID; Marketing; Marketing Mix; Logistics;

   Abstract : The logistics industry is known to be one of the main players for integrating Radio Frequency Identification (RFID) into their supply chain. By reflecting radio waves, RFID allows any item to become an intelligent part of an organization’s information infrastructure. READ MORE

4. 18. Do the Customers Matter in Mergers and Acquisitions?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Zuher Kiswani; Mohamad Alam Omarsyah; [2015]
   Keywords : Merger and Acquisition; Customer; Financial Performance; Customer Reactions; Ordinary Least Square; Case Survey study; marketing.; Business and Economics;

   Abstract : Purpose: The purpose of this study is to examine the relationship between post merger financial performance and customer reactions on M&As, as well as how the issues of strategic relationships, integration, marketing, and human resources influence these customer reactions. Method: One of the main reasons why M&A research lacks so much of customer reactions is that the methodological mainstream of M&A research in finance, economics, and strategy areas consist of quantitative surveys based on existing stock market and accounting data, which do not include more detailed customer, employee, and process data. READ MORE

5. 19. Services Marketing in a Cross-Cultural Environment – The Case of Elekta in Russia

   University essay from Avdelningen för ekonomi

   Author : Maria Zaytseva; Alena Bazyleva; [2012]
   Keywords : Elekta; Gamma Knife; Russia; Services Marketing; Services characteristics; Network; Trust; Adaptation; Standardization; Culture; Organizational structure;

   Abstract : ABSTRACT Title: Services Marketing in a Cross-Cultural Environment – The Case of Elekta in Russia Level: Final assignment for Master Degree in Business Administration Authors: Alena Bazyleva and Maria Zaytseva Supervisor: Dr. Maria Fregidou-Malama Aim: The aim of this research is to investigate how the products and services of the Swedish company Elekta are marketed in Russia, a country with cultural environment different from Sweden. READ MORE

6. 20. Consumer's behavior and trust in E-commerce

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Rachel AMIMEUR; Caterina NOCERAS MULET; [2012]
   Keywords : Marketing consumer behavior e-commerce;

   Abstract : Title: Consumer’s behavior and trust in E-commerce. Authors: AMIMEUR Rachel and NOCERAS MULET Caterina Supervisor: LJUNGQUIST Urban Level: Bachelor Thesis in Business and Administration, Marketing Key words: E-commerce, consumer’s behavior, buying behavior, Trust, pure players… Purpose: The purpose is to explore how people working in E-commerce can encourage customers purchase decision on internet by improving customer trust during the purchase. READ MORE