Essays about: "conclusion about marketing process"

Showing result 11 - 15 of 44 essays containing the words conclusion about marketing process.

  1. 11. Transparency - only a trend or a driver for change? : The opportunities of creating a competitive advantage through transparent communication about sustainable business practices.

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Loes Tenniglo; Anna Katharina Limbach; [2017]
    Keywords : Sustainability; Transparency; Communication Strategy; Sustainability Marketing; Patagonia; Competitive Advantage;

    Abstract : Purpose:  The purpose of this thesis is to examine how companies can favorablycommunicate their sustainable practices in a transparent way in order tobe perceived as trustworthy so that a competitive advantage canperhaps be achieved. Further, it will be investigated if transparencywithin the supply chain can be used as a fundament for being perceivedas credible by consumers. READ MORE

  3. 12. Going international - firm internationalization support and the relevance of business networks : A comparison between Germany and Sweden

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Jasmin Brundtke; [2017]
    Keywords : SME internationalization; internationalization support; networks;

    Abstract : Background: Globalization is well known in the business world and more and more firms, especially larger ones, are expanding into other countries. Though SMEs represent the largest share with about 99% of firms contributing to the wealth of import or export reliant countries, the majority is not taking the chance to grow by going international. READ MORE

  4. 13. If you Snooze you lose: : A qulalitative study of how comapnies can use social media to enhance customer-based brand equity

    University essay from Umeå universitet/Företagsekonomi

    Author : Sundholm Matilda; Joacim Braunander; [2017]
    Keywords : ;

    Abstract : The development of technology and Internet has not only impacted the way we live our daily lives; it has also changed how business is conducted. Traditional marketing strategies have transformed according to the new digital area where social media is used as a marketing channel to a greater extent than ever. READ MORE

  5. 14. Perception of consumers regarding the use of data in the sharing economy

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Maeva LAVAL; Alexian NOIRAUT; [2016]
    Keywords : ;

    Abstract : Abstract Title Perception of consumers regarding the use of data in the sharing economy. Authors Laval Maeva & Noiraut Alexian Level Bachelor thesis, 15 ECTS credit Supervisor Venilton Reinert Examiner Hélène Laurell Keywords sharing economy, Y generation, consumers’ perception, and data Background As link between consumption of collaborative economy and perception of data had not yet been investigated; a more indepth analysis of consumer perception of data use by companies is needed. READ MORE

  6. 15. Zero Energy Buildings : A concept review and case study of terraced houses in Sweden

    University essay from KTH/Energiteknik

    Author : Gina Sjöberg; Kristina Nilsson Bromander; [2016]
    Keywords : ;

    Abstract : The building sector consumes about 40 % of the total global primary energy, 60 % of the total electricity and accounts for about 30 % of all greenhouse gas emissions (UNEP, 2015). The zero energy building (ZEB) concept is considered as a step towards reducing the environmental impact of the building sector (European Parliment, Council of the European Union, 2010). READ MORE