Essays about: "corporate communication management"

Showing result 11 - 15 of 199 essays containing the words corporate communication management.

1. 11. The Friend, the Influencer, the Lawyer: a Qualitative Case Study of IKEA’s Identity Expressions on Facebook

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Sara Fregert; [2023]
   Keywords : Organizational communication; Corporate identity; Organizational identity; Sensemaking; Impression management; Marketing; Social media; Identification; Social Sciences;

   Abstract : With the increased loss of control over the organizational identity (OrI) in social media, research has started to encourage organizations to hand over control of the OrI to the creation and distribution of stakeholders. This has created challenges for the strategic communicator in managing the OrI internally, as the employees adapt to the OrI in the mind of the stakeholder rather than the OrI set by the dominant coalition. READ MORE

3. 12. Stella Artois - Brewing a better reputation

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Helena Abrahamsson; Bruno Dewever; Denise Vork; [2023]
   Keywords : Reputation Management; Issue Management; Corporate Communication; Public Relations; Crisis Management; Business and Economics;

   Abstract : Imagine that it is June 19th, 2007, and you work for U.K’s largest brewery, InBev. That morning, an article appeared in The Argus titled: “City Judge Condemns ‘Wife- Beater’ Booze. READ MORE

4. 13. Scaling With Purpose: Exploring the Dynamics of Corporate Purpose Implementation. A Single Case Study on the Role of Organizational Growth in Corporate Purpose Implementation at a Startup When Scaling

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Ebba Berbres; Nadine Alexandra Kranck; [2023]
   Keywords : corporate purpose; corporate purpose implementation; organizational growth; startup; scaling startup;

   Abstract : Corporate Purpose has emerged as an evident management trend of the 2020s. Nevertheless, the concept and its implementation in practice are still characterized by much intangibility and ambiguity. READ MORE

5. 14. Managing Stakeholders’ Expectations of CSR : A qualitative interview study of Allsvenskan

   University essay from

   Author : Albin Andersson; Tobias Chau; [2023]
   Keywords : Corporate Social Responsibility; CSR; Sports Organizations; Swedish Elite Football Clubs; Allsvenskan; Stakeholder; Stakeholder Theory and Institutional Theory;

   Abstract : Abstract Background: The increasing professionalization of sports clubs has led to a shift in their objectives to include social responsibility in addition to sporting success. The change is due to the demand from society for organizations to contribute back to society and the need for clubs to maintain authentic relationships within their communities. READ MORE

6. 15. Adapting to the CSRD and Reporting of Scope 3 Emissions: Strategies for Newly Affected Companies : A Study of the Challenes and Potential Solutions for Companies Newly Affected by the CSRD

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Alexandra Munthe Nilsson; Karin Nilsson; [2023]
   Keywords : Corporate Sustainability Reporting Directive; CSDR; Scope 3; Outsourced Transportation Emissions Potential Solutions; Corporate Sustainability Reporting Directive; CSRD; Scope 3; Hållbarhetsrapportering; Outsourcade Transportutsläpp; Utmaningar; Potentiella Lösningar;

   Abstract : As part of the EU’s sustainable strategy in reducing emissions and combating climate change the EU introduced the Corporate Sustainability Reporting Directive (CSRD) in 2022. This directive requires the reporting of sustainability information from a significantly wider group of companies. READ MORE