Essays about: "corporate communication management"

Showing result 21 - 25 of 199 essays containing the words corporate communication management.

1. 21. A Storytelling and Brand Identity Connection

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Erik Andrén; Therese Hermelin; [2022]
   Keywords : Corporate Brand Management; Corporate Brand Identity; Storytelling; Connection; Scandinavian Airlines; Bona; Volvo Cars; Business and Economics;

   Abstract : Title: A Storytelling and Brand Identity Connection - A multiple case study on companies communicating through storytelling and how it can connect to their brand identity. Date of Seminar: June 2, 2022. Course: BUSN39, Degree Project in Global Marketing. Authors: Erik Andrén and Therese Hermelin. READ MORE

3. 22. Lean-Agile organization in test facilities and workshops

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Jacob Kvarnmarker; Max Lorentzon; Linus Mårtensson; [2022]
   Keywords : agile; implementation; research and development; change management; corporate culture;

   Abstract : Introduction: This study was conducted at Volvo Cars’ R&D division to investigate how test facilities and workshops can implement an agile way of working. Three departments with different levels of agile implementation were therefore investigated to fulfill our purpose. READ MORE

4. 23. Sustainability Integration and Strengthening in Organisations - Exploring and Proposing Change Drivers Using Examples from Food-Producing Companies

   University essay from Malmö universitet/Institutionen för Urbana Studier (US)

   Author : Julia Breidenstein; [2022]
   Keywords : sustainability; corporate sustainability; food system; sustainability integration; organisational change; change drivers;

   Abstract : The impact of the current food system on the climate crisis challenges its actors to takeactions towards sustainability. The increasing pressure in transforming the food system requires changes at the organisational level, which sparks research interest in understanding what factors influence the integration and strengthening of sustainability in food-producing companies. READ MORE

5. 24. The attitude behind TMTs sustainability strategies in the real estate industry : A quantitative study of the characteristics behind TMTs attitude towards the perceived gain of positive publicity by stakeholders if implementing a sustainability strategy.

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Simon Alderblad; Fabian Nilzén; [2022]
   Keywords : Top management teams; Upper echelon theory; Sustainability strategies; Positive publicity; Stakeholders;

   Abstract : Background & problem:  In a fast-moving environment where organizations are forced to meet changing stakeholder needs, the importance of understanding top management teams (TMT) becomes more prominent given their influential position. Further on, with a growing population, the demand in the real estate industry is deemed to have a continuous growth. READ MORE

6. 25. ”Catch flights, not feelings”: A Qualitative Content Analysis of the Marketing Communication and Brand Management of Ryanair on TikTok and Facebook

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Victoria Friman; Karin Forslund; [2022]
   Keywords : Strategic communication; brand management; brand attitude; brand awareness; brand equity; human to human marketing; marketing communication; social media; Ryanair; TikTok; Facebook; Social Sciences;

   Abstract : Due to the fast paced digitalization, marketers are met with higher demands in order to adapt to new contexts for marketing communication and brand management. The social media platform of TikTok is relatively new and rapidly expanding, creating both opportunities and risks for brands. READ MORE