Essays about: "corporate social response CSR"

Showing result 16 - 20 of 34 essays containing the words corporate social response CSR.

1. 16. Consumer Responses to Corporate Social Responsibility (CSR) in China

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Chang Lili; Cheng Jiaqi; [2017]
   Keywords : corporate social response CSR ; perceived CSR; trust of CSR; awareness of CSR; consumer response; corporate evaluation; purchase intention;

   Abstract : With the development of multinational companies (MNCs), corporate social responsibility (CSR) has become a very important component of corporate activities. However, the commitment to CSR in China has been very low. READ MORE

3. 17. Strategy Formulation Process in Crisis Management : Volkswagen Case Study

   University essay from Högskolan Dalarna/Företagsekonomi

   Author : Ayham Abuhajaj; George Lampis; [2017]
   Keywords : Crisis Management; Legitimacy; Legitimization Strategies; Corporate Social Responsibility; Stakeholder Theory; Situational Crisis Communication Theory; Strategy Formulation Process; Paradox;

   Abstract : Aim: The aim of this study is to understand what strategies are used over time by a company facing a transgressional CSR crisis, in order to regain legitimacy, and towards which stakeholder group these strategies are directed. Methods: In order to achieve our aim, Qualitative case study based on secondary data published by Volkswagen as well as news articles were used to identify what strategies the company used over time. READ MORE

4. 18. How do supply companies perceive customer company’s Ethical Trading practice?: A study on the case of IKEA's code of conduct in Vietnam

   University essay from Göteborgs universitet/Institutionen för globala studier

   Author : Jungmin Han; [2016-01-08]
   Keywords : CSR; Ethical trading; IKEA; IWAY code of conduct; sensemaking; normative and strategic CSR;

   Abstract : This study explores ethical trading practices in Vietnam. Ethical trading is considered to be a major part of corporate social responsibility (CSR) and emerged partly as a response to anti globalization and anti corporate sentiment especially for multinational companies. READ MORE

5. 19. Small Scale Sustainability : A Qualitative Study of Corporate Sustainability in Swedish SMEs

   University essay from Uppsala universitet/Institutionen för geovetenskaper

   Author : Miha Alvesson Due Billing; [2016]
   Keywords : Sustainable Development; Corporate sustainability CS ; Small and Medium-sized Enterprises SMEs ; Corporate Social Responsibility CSR ; Sweden;

   Abstract : This qualitative study aims to contribute to the research field on corporate sustainability (CS) in small and medium-sized enterprise (SMEs), in hopes of helping policymakers better understand the circumstances for Swedish SMEs and how they work with CS. Empirical data about motivations behind working with CS, implementation of CS activities, and effects of CS work were collected through in-depth interviews with 18 company representatives. READ MORE

6. 20. Corporate social responsibility in Brand equity : A study on how CSR can increase local franchised fast food restaurants brand equity.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Mattsson Frans; Swedenborg Jesper; [2015]
   Keywords : Corporate social responsibility; Fast food restaurants; Franchise; Brand;

   Abstract : Introduction: Research claims that it is hard to divide the responsibility for the local community between the franchisee and the franchisor because of the franchisee does not have clear understanding to what degree they should be committed to local CSR. This research will study the importance of philanthropic CSR activities on local level and see if these activities can be used to strengthen fast food companies’ brand equity. READ MORE