Essays about: "cost of advertising"

Showing result 1 - 5 of 40 essays containing the words cost of advertising.

  1. 1. Sharing content: Investigating The Factors That Drive Content Sharing Among Women Fashion Consumers

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Aylar Ghavvasi; Erika Stenberg; Marcus Fogelström; [2023]
    Keywords : Content Sharing; Fashion Marketing; Emotional Marketing; Instagram Marketing;

    Abstract : Background: Social media has changed the way marketers need to act. With 76% of the population visiting social media every day and 47% of users spending more than three hours daily on the medium, advertising on social media has become the new cost-effective and efficient way of reaching target audiences. READ MORE

  3. 2. Analysis of radio surveillance in search of missing persons - An empirical study of Bluetooth Low Energy and Wi-Fi characteristics

    University essay from Linköpings universitet/Kommunikations- och transportsystem; Linköpings universitet/Tekniska fakulteten

    Author : Mikael Fredriksson; [2022]
    Keywords : Search and rescue; Wi-Fi; Bluetooth Low Energy; Wi-Fi probes; Bluetooth Low Energy advertisements; wireless sniffing; smartphones; antenna directivity;

    Abstract : Development of technical and methodological support has been identified as a key area for future research and development within the search and rescue (SAR) of missing persons in Sweden. Previous studies have demonstrated the feasibility of using Wi-Fi signals to locate a missing person, and also developed hardware and software for SAR systems based around Unmanned Aerial Vehicles (UAV). READ MORE

  4. 3. Estimating Prediction Intervals with Machine Learning and Monte Carlo Methods in Online Advertising

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Emil Häglund; [2020]
    Keywords : ;

    Abstract : Online advertising presents a complex environment. The vast amount of available websites, platforms and formats as well as the trend of programmatic adpurchasing makes assessing a proposed advertisement in terms of cost and expected return challenging. READ MORE

  5. 4. How should a startup company do marketing?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Kaywann Bahrami; Oscar Hegelund; [2020]
    Keywords : startup; creative advertisement; efficient advertisement; social media; digital marketing;

    Abstract : In this paper our main interest is to measure the effects of creative advertising campaigns and efficient advertising campaigns to find out which of these strategies performs the best, and to investigate their effects in the short and long term. Modig et al (2014), stated that creative ads will be effective in the "long perspective", however this term can be very vague. READ MORE

  6. 5. Advertising Strategies to Recruit Young Professionals in the Public Sector : A Multiple Case Study

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Daphne Peulers; Katarina Tukaric; [2020]
    Keywords : Employer Branding; Advertising; Public Sector; Young Professionals;

    Abstract : Abstract Employer branding is an approach to recruit potential employees, it can be significant for organizations to have the most appropriate human capital in order to increase the effectiveness and build competitive advantage. It is important for all types of organizations, equally for the private and public sector, to understand what effect advertising has on potential employees. READ MORE