Essays about: "craft entrepreneurs"

Found 5 essays containing the words craft entrepreneurs.

  1. 1. Passion Driven Companies in a Profit Driven Industry : A qualitative study on how craft entrepreneurs’ motivations affect their perception of competitive strategy

    University essay from Umeå universitet/Företagsekonomi

    Author : Christopher Frisk; Alfred Johansson; [2018]
    Keywords : Microbrewery; Micro brewery; microbreweries; Competitive strategy; competitive strategies; motivations; drivers; craft entrepreneurs; porters generic strategies; ansoff matrix; coopetition; Mikrobryggeri; strategier; företagsstrategier; mikrobryggeribranchen; öl; ölbranchen;

    Abstract : The microbrewery industry is the fastest growing industry in Sweden. In seven years, the industry has grown by 832 percent. The dramatic increase of microbreweries has led to a highly competitive business environment for these entrepreneurs. READ MORE

  3. 2. Globalising Local Craft : enhancing collaboration between Indian rural artisans and Swedish IKEA designers

    University essay from Konstfack/Industridesign

    Author : Josefin Strid; [2017]
    Keywords : Cultural Awareness; Design; Social Entrepreneurs; Textiles; India; Co-creation; Craft; Confidence; Equality;

    Abstract : The aim of this project is to further enable emancipation of Indian craftswomen through the use of an alternative co-design process. As a designer working with textiles and fashion I was interested to explore how I could positively impact the production process of textiles. READ MORE

  4. 3. Lifestyle motivations, contextual changes and their effects on the Craft Entrepreneurs

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Melian Arnold; [2016]
    Keywords : Keywords – crafting; lifestyle entrepreneurship; craft entrepreneurship; creative occupation; surge of crafting.; Business and Economics;

    Abstract : This study sets out to contribute to the research of entrepreneurial motivations of craft entrepreneurs from a lifestyle perspective. It contributes to the research fields of both crafting and lifestyle. In addition the purpose of this thesis is to attempt to provide valuable information to the research field and uncover data for future research. READ MORE

  5. 4. Crowdfunding Rhetorics - A quantitative study on rhetorics used in crowdfunding pitch videos

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Ludvig Segelmark; Monika Ocieczek; [2014]
    Keywords : Crowdfunding; Reward-based crowdfunding; Donation-based crowdfunding; Funding rhetorics; Pitch video;

    Abstract : Crowdfunding as a global phenomenon is gaining momentum and establishing its market role as a new source of funding. Both as a complement and a substitute to traditional funding. However, the market is still in its infancy, constantly evolving and little research has been done on the subject, especially on the Swedish market. READ MORE

  6. 5. Standing in the Way of Control - A Study on the Creation of Markets by Entrepreneurs

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Eleni Miliou; [2011]
    Keywords : entrepreneurship; market-making; serendipity; innovation; market creation;

    Abstract : Entrepreneurship presents itself as a viable solution to current financial turbulences, as it has the power to create not only companies and thus jobs but also markets within economies that suffer (Read and Sarasvathy 2005; Sarasvathy 2001; Santos 2004). Despite the acknowledgement of this fact, there is little academic research into how exactly entrepreneurs create those markets, which leaves a gap in research and in our knowledge about this phenomenon. READ MORE