Essays about: "Microbrewery"

Showing result 1 - 5 of 8 essays containing the word Microbrewery.

  1. 1. Craft brewing and financial expansion – a study of the Swedish market

    University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

    Author : Anders Lingensjö; [2021]
    Keywords : Microbreweries; craft beer; craft beer brewing; small business financing; Sweden;

    Abstract : Craft brewing has seen a remarkable growth, from the first steps in the late 1960s in the USA until today. Breweries in the USA and Western Europe saw a long period of brewery fusions, concentration and closings from after the 2nd world war until roughly late 1990s/early 2000s. READ MORE

  3. 2. Digital advertising on a regulated market : A multiple-case study in the Swedish alcohol industry

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Wilhelm Borgstam; Dimitri Koido; [2021]
    Keywords : Digital Advertising; Brand Awareness; Regulated Markets; Market Regulations; Social Media Marketing; Digital Media Channels;

    Abstract : In regulated markets companies must comply with various rules, standards, and approval protocols to avoid expensive lack-of-compliance costs. Such regulations often limit the ability of companies to advertise and thereby reach out to consumers. READ MORE

  4. 3. Networks Paving the Way for Initial Internationalization - A case study on how networks influence the way small firms select their initial foreign entry market

    University essay from Göteborgs universitet/Graduate School

    Author : Alfrida Andersson; Rebecca Tivendale; [2019-08-08]
    Keywords : Networks; Pre-internationalization; Decision making; Initial market selection; Small firms; Microbrewery;

    Abstract : Previous research has underlined the importance for SMEs to be part of networks in order to obtain a successful internationalization process, where literature mainly has focused on what happens in the internationalization phase. Nevertheless, limited attention has been given to what occurs in the pre-internationalization phase, hence where the decision on initial entry market is made. READ MORE

  5. 4. To Beer or not to Beer : Investigating Swedish Microbrewing Through an Integrated Resource-Based and Institutional Capital View

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Adam Hargrave; Benjamin Koponen; [2019]
    Keywords : Microbreweries; Swedish; Resource-based View; Institutional Capital; Craft brewing;

    Abstract : Background: Microbreweries are a rapid and emergent alternative in the alcoholic beverage industry. Understanding resource selection, development, and management with their institutional context and capital are critical for microbreweries to develop sustained competitive advantage in a difficult industry. READ MORE

  6. 5. An evaluation of the Bacillus content in beer

    University essay from Lunds universitet/Livsmedelsteknik och nutrition (master)

    Author : Pierre Andersson; [2018]
    Keywords : Food technology; livsmedelsteknologi; Beer; Technology and Engineering; Agriculture and Food Sciences;

    Abstract : The aim of this project was to investigate how Bacillus can survive in the finished beer. This was evaluated by producing batches of beer with starter cultures that were deemed to be interesting in terms of their Bacillus content. READ MORE