Essays about: "customer relationship marketing questionnaire"

Showing result 21 - 25 of 41 essays containing the words customer relationship marketing questionnaire.

  1. 21. Integrated Marketing Communications : A quantitative study of the perceptions of integrated marketing communications in the Swedish market

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Fikrie Kreidly; Abdikadar Aden; Adnan Tvrtkovic; [2014]
    Keywords : integrated marketing communications; success factors of imc; customer focus; targeted communication; customer-brand relationship; synergy; channels of communication; swedish perceptions of imc;

    Abstract : When planning to implement a marketing tool such as Integrated Marketing Communication (IMC) into ones company, marketers need to know what IMC means or is perceived to be in their environment. The definition of IMC is shown in the background chapter of this study and more definitions are stated in the theoretical frame chapter as well. READ MORE

  3. 22. Coping with institutional constraints with evidence from micro enterprises in Tanzania : What strategies taxi entrepreneurs use to increase sales in Moshi

    University essay from Södertörns högskola/Institutionen för samhällsvetenskaper

    Author : Ellika Olsson Aas; Frida Schelin; [2013]
    Keywords : institutions; transaction cost; service management; Moshi; Tanzania; Taxi business; entrepreneur; MSE;

    Abstract : The emerging countries experience constraints for economic development and the institutional environment often appear burdensome for micro- and small enterprises (MSE). A favourable institutional environment reduces transaction costs, creates incentives for development and sustainability of enterprises. READ MORE

  4. 23. The impact of gender and age on customer loyalty : A quantitative study of Swedish customers’ experiences of a loyalty program

    University essay from Institutionen för marknadsföring (MF)

    Author : Sara Follin; Viktoria Fransson; [2013]
    Keywords : Relationship marketing; Loyalty program; Customer loyalty; Gender; Age;

    Abstract : Title The impact of gender and age on customer loyalty – a quantitative study of Swedish customers’ experiences of a loyalty program Authors Sara Follin & Viktoria Fransson Background Building customer relationships could be done by using loyalty programs; programs which involves activities for enhancing customer loyalty (Ou, Shih, Chen & Wang, 2011). To use loyalty programs as relationship marketing tactics has become popular and it is frequently used in the grocery retailing industry (Noble & Phillips, 2004). READ MORE

  5. 24. Customer loyalty across industries : a quantitative study in a Swedish retail setting on the impact of relationship marketing

    University essay from Institutionen för marknadsföring (MF)

    Author : Sofia Mårtensson; Rickard Neij; [2013]
    Keywords : relationship marketing; customer loyalty; quality; satisfaction; commitment; trust; retail;

    Abstract : Authors: Rickard Neij and Sofia MårtenssonTutor: Dr Mosad ZineldinTitle: Customer loyalty across industries- a quantitative study in a Swedish retailsetting on the impact of relationship marketing.Background: Relationship marketing is defined as the focus of marketing activitieson establishing, developing, and maintaining, long- term relationships. READ MORE

  6. 25. Customer Relationship Management within the Industry of Speciality Stores : How customer loyalty can be explained by satisfaction, trust and commitment

    University essay from Ekonomihögskolan, ELNU

    Author : Andreas Thörnblad; Marcus Ahlmén; Petter Jönsson; [2012]
    Keywords : relationship marketing; customer relationship management; crm; speciality stores; satisfaction; trust; commitment; word-of-mouth communication; customer retention;

    Abstract : The purpose of this thesis is to explain how satisfaction, trust and commitment impacts customer retention and word-of-mouth communication within the industry of Speciality Stores. The study takes off from a historical perspective where the development of marketing is presented, which ultimately leads to customer relationship management (CRM). READ MORE