Essays about: "customer relationship marketing questionnaire"

Showing result 16 - 20 of 41 essays containing the words customer relationship marketing questionnaire.

1. 16. Should I stay or should I go? : A study exploring how service influence e-loyalty

   University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Author : August Appelqvist; André Ollesson; [2016]
   Keywords : e-commerce; loyalty; e-loyalty;

   Abstract : Being an e-retailer within the Swedish fashion e-commerce industry while the biggest change in relationship marketing since the industrial revolution takes place, e-loyalty can be claimed to be more crucial than ever before. The ability influencing customer being loyal is claimed to be harder within e-commerce compared to traditional physical stores and also claimed to be more expensive. READ MORE

3. 17. Behovet av skogsägarwebb – en marknadsundersökning inom AB Karl Hedin Råvara

   University essay from SLU/Dept. of Forest Resource Management

   Author : Marika Lundin; [2015]
   Keywords : enskilda skogsägare; köpsågverk; IT; relationsmarknadsföring; individual forest owners; sawmills; relationship marketing;

   Abstract : I Sverige ägs cirka hälften av den totala skogsmarksarealen av enskilda skogsägare. Eftersom dessa privatägda skogar är en så stor andel av det totala skogsinnehavet utgör de en intressant resurs för de som förbrukar skogsråvara. READ MORE

4. 18. Sport consumers’ attitudes towards relationship marketing – The case of Brynäs IF

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Jens Kansell; Fredrik Jonsson; [2015]
   Keywords : Relationship marketing; Customer relationship management; consumer attitudes; Service marketing.;

   Abstract : Aim: The aim of this study is to investigate the sport consumers´ attitudes towards relationship marketing. We want to investigate whether the consumers are relationship oriented or transaction oriented and whether different segments differ in their orientation. READ MORE

5. 19. Understanding Customer Value in SAP Enterprise Mobility : An exploratory study to identify value drivers in the German enterprise mobility industry

   University essay from Umeå universitet/Företagsekonomi

   Author : Jur van de Graaf; [2014]
   Keywords : customer value; business-to-business marketing; enterprise mobility; IT; SERVQUAL; service quality; price;

   Abstract : The goal of this research was to explore what the value drivers are in SAP Enterprise Mobility. On the basis of existing literature a model was created that predicts customer value in this particular industry. READ MORE

6. 20. MEASURING AND EVALUATING BRAND EQUITY : A research on beverage brand AloeVera Drycken on Swedish market

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Kanin Sasivongpakdi; Yaolan Wang; [2014]
   Keywords : Brand Equity;

   Abstract : Date: May 27th 2014 Level: EFO 704--Master thesis in marketing, 15 ECTS Institution: School of Sustainable development of society and technology, Mälardalen University Authors: Kanin, Sasivongpakdi, Yaolan Wang Title: Measuring and Evaluating Brand Equity Tutor: Gary Jordan Keywords: Brand equity, brand awareness, perceived quality, customer value, perceived marketing mix Research question: How does customer perceived marketing mix elements affect customer value of Aloe Vera Drycken through brand awareness and perceived quality for target group age from 15 to 30 on Swedish market? Purpose: The purposes of the research are 1) to investigate the relationship between perceived marketing mix elements towards brand equity of Aloe Vera Drycken; 2) to investigate the relationship between brand equity towards customer value of Aloe Vera Drycken; 3) to measure current perceived market mix elements and brand equity performance of Aloe Vera Drycken based on brand awareness and perceived quality; and 4) to provide recommendation to improve brand equity of Aloe Vera Drycken. Method: The study employed self-completion questionnaire to investigate brand equity performance of Aloe Vera Drycken. READ MORE