Essays about: "customer relationship marketing questionnaire"

Showing result 11 - 15 of 41 essays containing the words customer relationship marketing questionnaire.

1. 11. The relationship of internal, social and external determinants towards the green purchase intention of German Generation Y for fast moving consumer goods

   University essay from Högskolan Dalarna/Företagsekonomi

   Author : Svenja Bouwmann; Ilona Schnieder; [2017]
   Keywords : German Generation Y; green marketing; purchase intention; internal; social and external determinants; FMCGs;

   Abstract : Purpose – The purpose of this thesis is to test the relationship of internal and social determinants (environmental attitude, social/subjective norms and perceived behavioural control) as well as external determinants (green marketing tools) towards the green purchase intention of German Generation Y for fast moving consumer goods (FMCGs). Design/methodology/approach – An online questionnaire was distributed to people of the German Generation Y (aged between 21 and 37) using non-probability sampling by means of volunteer and convenient sampling. READ MORE

3. 12. Celebrity Endorsement & Consumer Behavior : Gender Differences as a Marketing Strategy

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Sanna Junhem; Sophie Adolfsson; [2017]
   Keywords : Celebrity endorsement; marketing; strategy; gender; consumer behavior;

   Abstract : Background - Celebrity endorsement is not a new phenomenon and it can be seen in advertisements around the world. Since the content of an advertisement easily can be screened out, it is important to target the right consumer. There has to be a fit between the consumer, the endorser and the product. READ MORE

4. 13. Kundnöjdhet vid jord-och skogsaffärer : fallet Areal

   University essay from SLU/Dept. of Forest Products

   Author : Minna Norrman; [2016]
   Keywords : kundvärde; kommunikation; relationsmarknadsföring; tjänstemarknadsföring; jord-skogsfastighet; fastighetsmäklare; customer value; communication; relationship marketing; service marketing; quality; real estate agent;

   Abstract : Förståelsen för- och vikten av kundnöjdhet och affärsrelationer med sina kunder har under de senaste decennierna ökat. Begreppen tjänstemarknadsföring och relationsmarknadsföring har blivit etablerade och idag vill de flesta företag veta hur kunder upplever affärerna med dem. READ MORE

5. 14. Social media marketing : Acquiring customer loyalty and relationship management using social media as a marketing channel

   University essay from Högskolan i Jönköping/IHH, Informatik

   Author : Muhammad Saqib; [2016]
   Keywords : Social Media Marketing; Digital Marketing Channels; Customer Relationship Management and Customer Loyalty;

   Abstract : Abstract Social media is a marketing phenomenon that is growing very fast. Social media helps creating value for customers in broadcasting the advertising among social networks. Blog posts, videos, pictures, reviews and ratings all have a significant impact on marketing. READ MORE

6. 15. What can keep students in a city after completing their studies?

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Anna Belyaeva; Khaled Eleweisi; Valeriia Kozubenko; [2016]
   Keywords : Sweden; Växjö; City branding; LNU – Linnaeus University; Students; Satisfaction; Retention; Intention to switch;

   Abstract : Cities throughout Europe, including Växjö, a college city in the south of Sweden, have been developing and managing their city brands actively to attract young talents and students. Växjö has been a destination for students from Sweden and all over the world to study in Linnaeus University (LNU). READ MORE