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Showing result 1 - 5 of 20 essays matching the above criteria.

  1. 1. Unraveling the Paradox: Balancing Personalization and Privacy in AI-Driven Technologies : Exploring Personal Information Disclosure Behavior to AI Voice Assistants and Recommendation Systems

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Leona Saliju; Vladyslav Deboi; [2023]
    Keywords : Information disclosure; Risks and Benefits; Voice assistants; Recommendation systems; Privacy calculus; Personalization-privacy paradox PPP ;

    Abstract : As society progresses towards a more algorithmic era, the influence of artificial intelligence (AI) is driving a revolution in the digital landscape. At its core, AI applications aim to engage customers by providing carefully tailored and data-driven personalization and customization of products, services, and marketing mix elements. READ MORE

  3. 2. High-Tech is for Everyone: A Case Study of Commercialization to the Restaurant Industry

    University essay from Lunds universitet/Produktionsekonomi

    Author : Benjamin Johansson; [2022]
    Keywords : Commercialization Technology adoption Restaurant industry Lean startup Lean commercialization; Technology and Engineering;

    Abstract : Commercialization has been recognized as one of the most difficult phases of the innovation process. Failure rates are high, even for products with the potential to address real needs and deliver real customer value. This master's thesis explores commercialization in an even more challenging business context than the typical case. READ MORE

  4. 3. Internationalisation and international marketing in practice : three case studies of small and medium-sized B2B companies

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Anna Åkesson; [2020]
    Keywords : International marketing; Internationalisation; Small and medium-sized businesses; B2B; Standardisation and Adaptation; Marketing Mix; 4 p’;

    Abstract : Because of an increased Globalisation, it is no longer a question whether or not to operate on an international level. Globalisation refers to the fact that companies do not only compete with local companies; they also compete with companies that invade the domestic market. READ MORE

  5. 4. The influence of marketing mix, on the student’s choice of University – Two State Universities in Sweden.

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Martin Sone E Kwang; [2019]
    Keywords : Marketing mix; Choice; Programme; Place People; Promotional mix; and Physical Evidence;

    Abstract : Aim: The aim of the study is to determine if the traditional services marketing mix influence the students, when selecting a university. Methodology: The work adopts a case study approach using qualitative method in the collection of data via the use of structural interviews. READ MORE

  6. 5. Attitudes & Incentives of Green Marketing in the Clothes and Accessory Industry - Companies Perspectives

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Anna Hammarsten; Emma Ohlsson; [2019]
    Keywords : Green marketing; Strategic green marketing; Greenwashing; Green marketing mix; Sustainability;

    Abstract : This is a comparative, qualitative study conducted through comparing three different companies that are in some extent using Green marketing in their marketing communication. The issue that this study addresses is the problematics connected to the use of green marketing. READ MORE