Essays about: "define what is marketing management"

Showing result 1 - 5 of 10 essays containing the words define what is marketing management.

1. 1. How to be Perceived as a Sustainable Brand : Success Factors for Signaling Sustainability while Avoiding Greenwashing

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Micaela Drugge; Emma Svensson; [2021]
   Keywords : Green Branding; Brand Strategy; Environmental Advertising; Sustainable Marketing Orientation; and Greenwashing;

   Abstract : Being perceived as a sustainable brand by customers is becoming increasingly more important for companies. This has resulted in that more companies are communicating what actions they take to be more sustainable. Companies also utilize symbol and labels to signal suitability on products and services. READ MORE

3. 2. Branding and consumers in the kitchen appliances industry context : An exploratory study with a focus on customer experience

   University essay from Uppsala universitet/Industriell teknik

   Author : Nicola Mantellina; Rosendo Solvas Navarro; [2019]
   Keywords : brands; consumers; consumers experience; competitive advantage; loyalty; marketing; business strategy; brand loyalty; branding strategies; brand management theories.;

   Abstract : Researchers have shown that strategies focused on building long-term competitive advantage tend to be more profitable for businesses. Further, companies have traditionally put their focus on strategies and on marketing tangible attributes of products and services such as quality, price and so on to differentiate from the competitors (Mascarenhas et al, 2006). READ MORE

4. 3. Managing the gaps between intended and enacted value propositions : A qualitative study exploring internal marketing in a retail context

   University essay from Umeå universitet/Företagsekonomi

   Author : Victoria Starkhammar; Anna Neglén; [2017]
   Keywords : value proposition; retail; internal marketing; frontline employee; customer service concept; service; service managemet; retail management; intended value proposition; enacted value proposition;

   Abstract : The fierce competition on the retail market has led firms to stop focusing on firm-customer transactions and start focusing on firm-customer relations. New customer demands makes it impossible for firms to gain a sustainable advantage by focusing only on their goods assortment. READ MORE

5. 4. Framgångsrik parkförvaltning : inspirerande vägledning från små kommuner med stora ambitioner

   University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

   Author : Kajsa Nilsson; Elin Svensson; [2017]
   Keywords : parkförvaltning; Enköping; Sävsjö; Laholm; Sölvesborg; perenner; fickparker; gestaltning; anläggning; skötsel;

   Abstract : Parkförvaltningar i Sverige kämpar ofta i motvind på grund av allt lägre resurser, minskat inflytande i den kommunala verksamheten, ökad privatisering av parkmark och ansvar, samt brist på kunnig personal. Trots detta har flera kommuner kunnat utveckla sina parker på ett enastående sätt. READ MORE

6. 5. Single Sign-On : Risks and Opportunities of Using SSO (Single Sign-On) in a Complex System Environment with Focus on Overall Security Aspects

   University essay from Institutionen för datavetenskap (DV)

   Author : Ece Cakir; [2013]
   Keywords : SSO; information security; authentication; federated identity; multi-factor authentication; MoDAF framework; SAML; LDAP; certificate authority; kerberos; shibboleth; SSO architectures; risk evaluation.;

   Abstract : Main concern of this thesis is to help design a secure and reliable network system which keeps growing in complexity due to the interfaces with multiple logging sub-systems and to ensure the safety of the network environment for everyone involved. The parties somewhat involved in network systems are always in need of developing new solutions to security problems and striving to have a secure access into a network so as to fulfil their job in safe computing environments. READ MORE