Essays about: "describing attitudes"

Showing result 1 - 5 of 20 essays containing the words describing attitudes.

  1. 1. Time is Tik(Tok)ing: An Insight on Contemporary Media Consumer Behavior - An exploratory study on user-generated content’s potential impact on contemporary media consumption

    University essay from Göteborgs universitet/Graduate School

    Author : Hilal Ahmad; Isak Rydén; [2023-07-03]
    Keywords : Media consumption; user-generated content; fast media; TikTok; addictive behavior; trends; media multitasking; social TV;

    Abstract : The drastic entrance and growth of TikTok during the last years have introduced new ways of consuming entertainment which has been adopted by individuals globally. Due to its novelty this type of media consumption is a rather understudies subject, which is why this study will explore new tendencies and behaviors occurring among consumers to provide inspiration for further research. READ MORE

  3. 2. The Role of the Physical Store in an Omnichannel Strategy : A qualitative study of Generation Z in the Swedish fashion industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Axel Wedebrand; Charlotta Ödling; [2021]
    Keywords : Generation Z; Omnichannel; Physical Store; Customer Journey; Customer Experience; Shopping Behavior; Fashion; Retail; Webrooming; Showrooming; Cross- Channel Freeriding; E-Commerce; Brick-and-Mortar;

    Abstract : The modern retail landscape is experiencing a continuous change due to digitalization. With the growing number of available channels, consumers' consequent behavior within the fashion retail environment are becoming ever more complex. READ MORE

  4. 3. Towards increasing the quality of service at traditional restaurants : - by design of a digital artefact

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Emil Lendrén; [2021]
    Keywords : Digitalization; Digital transformation; Digital artefact; Information system; Traditional restaurant; Service quality; Design research; Allocation of time;

    Abstract : In this thesis, the reader will follow a design research project, which was initiated based on a situation of not getting the expected quality of service from the staff, when visiting a traditional restaurant. The aim of the study was to solve the experienced problematic situation by constructing an information system, but also to contribute to the greater body of knowledge regarding artefact design, service quality and customer experience. READ MORE

  5. 4. The power of CSR : A quantitative study describing the role of CSR in university students’ consumption within the outdoor industry

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Olivia Westberg; [2020]
    Keywords : Corporate Social Responsibility; Consumer’s attitude; Purchase intention; Theory of planned behavior; Outdoor industry;

    Abstract : In recent years Corporate Social Responsibility (CSR) has gained increasing attention from companies, as CSR activities have been seen to increasingly influence consumers’ attitudes, intentions, and behaviors in relation to brands. This study aims to complement existing research, by focusing on how attitudes and purchase intention of university students are affected by CSR activities of companies within the outdoor industry specifically, as previous research has indicated the impact could vary between industries. READ MORE

  6. 5. Integration policy in Denmark & Sweden - A comparative study on problem representations in ‘Regeringens långsiktiga strategi för att minska och motverka segregation 2018-2028’ and ‘Ét Danmark uden parallelsamfund- Ingen ghettoer I 2030’

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : fadumo Mohamed abdi; [2020]
    Keywords : comparative study; integration policies; Sweden; Denmark;

    Abstract : Sweden and Denmark are both welfare states sharing a unique bond and similarities. However, attitudes in integration policies are a world apart. READ MORE