Essays about: "descriptive STRATEGY"

Showing result 16 - 20 of 150 essays containing the words descriptive STRATEGY.

  1. 16. Carbapenemase Producing Enterobacteriaceae - screening and contact tracing in Region Stockholm in comparison with two other Swedish regions

    University essay from Göteborgs universitet/Institutioen för biomedicin

    Author : Mats Pergert; [2021-11-22]
    Keywords : Carbapenemase; Enterobacteriaceae;

    Abstract : Background: Carbapenemase Producing Enterobacteriaceae (CPE) is a growing problem all around the world. Sweden is relatively spared and there are very seldom outbreaks within the health care sector. READ MORE

  3. 17. Is it too late now to say sorry? : A descriptive research on how brands' responses towards sexism advertisements affect consumers' attitudes.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ellinor Larsson; Lovisa Ferngren; [2021]
    Keywords : Sexism advertising; Image repair strategy; denial; evasion of responsibility; reduction of offensives; corrective action; mortification; Attitudes; affect; behaviour; cognition;

    Abstract : Background: Brands that decide to publish sexist advertisements can generate issues for the company, as well as the perception the consumer has of the brand can become negative. This as consumers form attitudes towards the brand’s delivered communication which influence the overall evaluation the consumer has towards the brand. READ MORE

  4. 18. Investigating Perceive Value in B2B Setting

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Shubham Ambekar; Danny Duke Samuel Jonathan Andrews; [2021]
    Keywords : Customer Perceived Value; Functional value; Social value; Emotional value; Laddering technique; Value Hierarchy Model; B2B Marketing;

    Abstract : Value is fundamental in business-to-business marketing, where marketing revolves around the term value. Understanding the value of offering through customers' eyes is important for business success. Due to the subjective nature of value, it's imperative to understand the value based on the customer's individual interpretation. READ MORE

  5. 19. Co-creation of Brand Value In Startups

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sabbir Hasan Noor; Sara Sari; [2021]
    Keywords : co-creation; startups; brand value; brand image; social networking;

    Abstract : Startups face a wide range of opportunities and challenges when it comes to building their brand value and by extension brand image, due to possessing both limited financial and human resources. Hence, developing a distinct and enduring brand is a critical competitive imperative for them. READ MORE

  6. 20. Value Stream Mapping as a Basis for Waste Removal in the Agri-Food Industry

    University essay from Lunds universitet/Produktionsekonomi

    Author : Ebba Almqvist; Mathilda Mellberg; [2021]
    Keywords : Value Stream Mapping; Lean manufacturing; Agri-food industry; Technology and Engineering;

    Abstract : Background: The case company is a Swedish family-owned business, operating in the agri-food industry. Their philosophy is to develop, produce, and sell frozen products from the vegetable kingdom with a focus to be organic and convenient. READ MORE