Essays about: "desired brand image"

Showing result 1 - 5 of 25 essays containing the words desired brand image.

1. 1. Exploring Corporate Brand Orientation in a Retail Setting – A Qualitative Case Study in the Swedish Grocery Retail Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Julia Hüsam; Linnéa Nordmark; [2023]
   Keywords : Retailing; Corporate Brand Orientation; Corporate Branding; Corporate Brand Identity; Internal Branding; Business and Economics;

   Abstract : Thesis Purpose: The purpose of this thesis is to explore what may facilitate or inhibit a stronger corporate brand orientation in a retail organization. We explore the factors of internal corporate brand identity elements, internal corporate brand image and internal branding, while also considering retail-specific characteristics. READ MORE

3. 2. Addressing financial gender (in)equality with advertisements - A no or a go? : A qualitative study on how the commercial bank DNB's use of femvertising influences female consumers and their image of the brand

   University essay from Umeå universitet/Företagsekonomi

   Author : Elvira Nordin; Elin Nygren; [2022]
   Keywords : Femvertising; Femwashing; Advertising; Financial Gender Equality; Brand Image; Brand Activism; CSR;

   Abstract : Whilst gender equality has moved forward in recent years in Scandinavian countries like Norway and Sweden, there are still significant financial gaps between the genders. According to several scholars, women tend to invest less than men, which leads to consequences such as women having less financial capital wealth and lower pensions. READ MORE

4. 3. Visualizing Strategic Value in CVC - an Impossibility or Solely a Consequence of Inadequate Practices?

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Filippa Dunér; Melvin Olsson; [2022]
   Keywords : Corporate venture capital; Performance measurement; Strategic value; Key performance indicators; Automotive industry;

   Abstract : This paper presents empirical findings from a multiple case study inspired by a transactional design on strategic value within the field of corporate venture capital (CVC), motivated by its increasingly prominent role in enhancing the strategy of large corporations. Steered by an identified lack of knowledge about how to concretize and measure the strategic value created by CVC firms, the paper contributes with a conceptual framework primarily directed to the automotive industry. READ MORE

5. 4. Transition of non-production facilities towards carbon-neutrality A Case Study- Volvo CE’s Customer Center

   University essay from Linköpings universitet/Energisystem

   Author : Abdulhamid Aliahmad; Aisiri Mohan; [2020]
   Keywords : Carbon Neutrality; GHG protocol; Greenhouse Gases GHG ; Attributional life cycle assessment aLCA ; Consequential life cycle assessment cLCA ; Carbon Dioxide CO₂ .;

   Abstract : Research on historical developments that lead to the establishment of global organizations for climate change has shown that the phenomenon of surface temperature is not a new topic of focus. Increased policy restrictions, brand image, fear of resource scarcity, growing market trends towards sustainability and consumer awareness are among the several external factors that have influenced the growing research in corporate transition towards carbon neutrality. READ MORE

6. 5. Improving Branding Efforts Among Startups by Understanding Brand Identity and Brand Image : A Multi-Case Study on Startups

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Marcus Kempff; [2018]
   Keywords : Brand Identity; Brand Image; Startups;

   Abstract : Two different subjects that have been well researched over the last couple of decades are branding and startups. The intersection of these two subjects has however not been covered nearly as much. Some researchers go as far as claiming it to be an oxymoron. READ MORE