Essays about: "e-commerce in new area"

Showing result 16 - 20 of 37 essays containing the words e-commerce in new area.

1. 16. Managing dangerous goods in reverse logistics Addressing the challenges of transporting parcels of dangerous goods in the reverse flow

   University essay from Göteborgs universitet/Graduate School

   Author : Elias Lindström; Victoria Otterström; [2018-07-02]
   Keywords : Dangerous Goods; Reverse Logistics; Parcel; ADR; e-commerce;

   Abstract : With the meteoric rise of e-commerce, shipments of products containing dangerous goods is extensively increasing. This, along with the easement of return policies that has developed, customers have consequently gained a habit of returning goods more frequently, which puts substantial pressure on the reverse logistics. READ MORE

3. 17. #Incollaborationwith : The importance of using influencer marketing in order to create brand awareness in international markets for e- commerce companies

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Caroline Bylock; Tove Lidberg; [2018]
   Keywords : Internationalization; international marketing; social media; influencer; ;

   Abstract : The purpose of this thesis is to provide a deeper understanding of the reasons why ecommerce companies work with influencer marketing in order to create brand awareness in international markets. In order to conduct this research, relevant aspects of the phenomenon have been identified and consequently analysed in relation to traditional marketing strategies and international markets. READ MORE

4. 18. Designed by me - Motivations and barriers affecting consumers' willingness to co-create products in the physical store

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Miranda Schüler; Michelle Fee Maier; [2018]
   Keywords : Co-creation; In-store co-creation; New product development; Retailing; Consumer motivation;

   Abstract : Purpose: The rise of e-commerce has caused a dramatic shift in consumer behavior. Therefore, strategies in bricks-and-mortar retailing need to be adapted to ensure the continued relevance of physical stores. The purpose of this thesis work is to discover opportunities for shopper-centric and experience-focused brick and mortar retail in the future. READ MORE

5. 19. Development of e-commerce within fast moving consumer goods

   University essay from KTH/Fastigheter och byggande

   Author : Julia Olsson; Julia Samaan; [2018]
   Keywords : E-commerce; FMCG; Business models; E-handel; Dagligvaruhandel; Affärsmodeller;

   Abstract : Today, we can observe a shift in consumer behavior where more products are being consumed online. For food or so called fast moving consumer goods it has taken longer to start this transition than for other industries such as books and electronics but now it is on the rise and it has been an overall increase of 30 to 37 % in the last couple of years. READ MORE

6. 20. Speed of e-commerce internationalisation: impacting factors within the fashion industry

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Sebastian Ejdhall; William Fellbom; [2017-08-29]
   Keywords : Speed of Internationalization; Internationalization Process Theory; Conceptual framework of internationalization; E-commerce; Network Theory; Fashion Industry;

   Abstract : Internationalization through e-commerce has been a rather under researched area and the effect of e-commerce on speed is even more so. This thesis’ purpose is to increase the understanding of the process of how companies within the Swedish fashion industry internationalize. READ MORE