Essays about: "entrepreneurship ,small business"

Showing result 1 - 5 of 96 essays containing the words entrepreneurship ,small business.

  1. 1. Generative AI as a Tool for Swedish Startups - A qualitative study on how Generative AI can affect Swedish startups

    University essay from Göteborgs universitet/Graduate School

    Author : Filippa Gyllensvärd; Olivia Hiljegren; [2023-07-19]
    Keywords : Generative AI; Startup; Entrepreneurship; Innovation; Thematic analysis; Machine learning;

    Abstract : In today's rapidly evolving technological landscape, startups are constantly seeking new ways to innovate and stay ahead of the competition. One promising innovation is Generative AI, which uses large datasets to generate original content such as images, music, code, or text (McKinsey & Company, 2022). READ MORE

  2. 2. Breaking out of Boundaries: A multiple case-study examining the role of entrepreneurship for the internationalization of small skincare born global firms

    University essay from Göteborgs universitet/Graduate School

    Author : Celina Hua; Mimmy Ly; [2023-07-18]
    Keywords : Born Global; Internationalization; Entrepreneurial Capabilities; Effectual Logic; Human Capital; Networking Capabilities; Serendipity;

    Abstract : As the beauty and skincare market continues to grow globally, there is also a growing trend of early and rapid internationalization among skincare brands that are looking to capitalize on the global market. While this constitutes a great opportunity for companies, internationalization can be difficult for young and small firms, in particular, to effectively navigate. READ MORE

  3. 3. Breaking the Status Quo? - An Analysis of Sustainability Managers' Change Efforts

    University essay from Göteborgs universitet/Graduate School

    Author : Lucas Rennkamp; Alicia Schmidt; [2023-06-29]
    Keywords : Sustainability Managers; Institutional Entrepreneurship; Sustainability Logic; Sustainable Business Development; Institutional Theory; Institutional Logic; Qualitative Research;

    Abstract : Societal expectations towards corporations to include social, environmental and ethical considerations have grown in importance, and corporations largely depend on so-called sustainability managers to help them meet these expectations. This thesis provides one of the first studies into how sustainability managers work and asks: how do sustainability managers work to change their organisation for a more sustainable future? Through interviews with 18 senior sustainability managers and an analysis of the empirical findings through institutional entrepreneurship and institutional logics theory, this study identifies sustainability managers as individual actors who adopt strategic approaches and work practices similar to institutional entrepreneurs and shows their efforts to institutionalise sustainability by hybridising it with the perceived dominant market logic and by establishing legitimacy. READ MORE

  4. 4. Sustainable Entrepreneurship : idolization and pitfalls

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Lovisa Källén; [2023]
    Keywords : Sustainability; Holistic sustainability; entrepreneurial sustainability; entrepreneurial idolization; entrepreneurial challenges;

    Abstract : The purpose of this research study is to focus on the idolization and pitfalls of sustainable entrepreneurship, the study aims to highlight the challenges, gaps, and key barriers that hinder sustainable entrepreneurship in start-ups and small enterprises (SSEs). Examine the idolization of sustainable entrepreneurship and its potential implications on entrepreneurial decision-making and risk perception. READ MORE

  5. 5. In the Business of Doing Good: A case study on social entrepreneurship within the small-scale rental sector in South African townships

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Ellen Lindén-Urnes; [2023]
    Keywords : backyard rental; small-scale rental; affordable housing; social entrepreneurship; impact; Cape Town; Business and Economics;

    Abstract : Housing crises have become a global phenomenon, including in South Africa. Neither the South African government nor the market have been able to sufficiently address the growing housing deficit across the nation, especially not in the affordable rental sector. READ MORE