Essays about: "establish a new brand"

Showing result 1 - 5 of 44 essays containing the words establish a new brand.

  1. 1. Risk assessment of non-intentionally added substances in polyester yarn made from recycled polyethylene terephthalate (PET)

    University essay from KTH/Skolan för kemi, bioteknologi och hälsa (CBH)

    Author : Kristina Arnqvist; [2023]
    Keywords : r-PET; polyester yarn; NIAS; risk assessment;

    Abstract : Polyester is a synthetic material made from polyethylene terephthalate (PET), which is synthesised from fossil raw materials. Many clothing manufacturers are using polyester in their clothing, which, from an environmental perspective, creates a non-sustainable cycle. READ MORE

  3. 2. Ambiguous environmental advertising : how brand advertising and consumers frame Rügenwalder Mühle’s products

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Klara Pietsch; [2021]
    Keywords : environmental advertising; Rügenwalder Mühle; ambiguous advertising; sustainability framing; product framing; strategic ambiguity;

    Abstract : Along with current societal developments and trends, businesses which are not originally engaged in sustainability may be inclined to reorient themselves towards more environmental practices. It is crucial for corporations to understand how to integrate sustainability into a revenue-driven business, and how to communicate this to their customers. READ MORE

  4. 3. How to be Perceived as a Sustainable Brand : Success Factors for Signaling Sustainability while Avoiding Greenwashing

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Micaela Drugge; Emma Svensson; [2021]
    Keywords : Green Branding; Brand Strategy; Environmental Advertising; Sustainable Marketing Orientation; and Greenwashing;

    Abstract : Being perceived as a sustainable brand by customers is becoming increasingly more important for companies. This has resulted in that more companies are communicating what actions they take to be more sustainable. Companies also utilize symbol and labels to signal suitability on products and services. READ MORE

  5. 4. Under Pressure - Tensions in the acquiring firms' corporate brand identity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Anna-Maria Ostermann; Emma Impeciati; [2020]
    Keywords : Corporate Brand Identity; Merger and Acquisition; Integration; B2B Branding; Tensions; Business and Economics;

    Abstract : Thesis Purpose: The purpose is to explore post-acquisition tensions in a B2B firm's corporate brand identity to better understand why tensions emerge, what effect those tensions have, and lastly, how these tensions may be dealt with, if at all. Methodology: A qualitative multiple case study based on four companies with a constructionist and inductive approach has been executed in this thesis. READ MORE

  6. 5. How Do Fintech Firms Establish Themselves on The Financial Market? : A Qualitative Study of Swedish Fintech Firms

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Lovisa Eckman; Lundgren Philip; [2020]
    Keywords : Fintech firms; Incumbent banks; Cooperation; Competition; Trust; Private Equity;

    Abstract : Over the last decade, the growth of new Fintech firms has increased significantly. However, when Fintech firms enter the financial market they are met by several obstacles, including the barriers erected by incumbent banks, difficulties obtaining financing and the challenge of gaining the trust of the market. READ MORE