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Showing result 1 - 5 of 6 essays matching the above criteria.
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1. Online Exhibitions : Enhancing the user experience and exhibitor value
University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronikAbstract : Achieving the feeling of a personal connection over the internet is difficult but at the same time more relevant than ever with the world moving more and more towards digital meetings and online events. This study investigates how an exhibition area at an online conference could be created to provide a good user experience as well as provide value for the exhibitors at the conference. READ MORE
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2. Exhibit marketer: a profession with many tasks
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : There are different kinds of marketing, for example public relations and exhibit marketing. Exhibit marketing is a part of the study of marketing and sales. A function studied under the heading of exhibit marketing is the trade show. READ MORE
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3. A Review of Exhibit Marketing : A Nordic School Perspective
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : Exhibit marketing can be a remarkably useful promotional practice that generates new applications and can adjust to different situations in the fierce marketplace. However, academics show little interest in this concept as well as its connection to former schools of thought. READ MORE
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4. Making Investments in Trade Shows Effective : - How can they be made more effective?
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : The purpose of this paper is to investigate how investments in trade shows can be made more effective. The method was a descriptive study build on primary and secondary sources. The primary sources were collected in an anonymous survey where 204 respondents were asked about their experience of trade shows and what attracts them. READ MORE
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5. More Effective Trade Shows – What Visitors Are Attracted By
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : The purpose of this paper is to investigate how investments in trade shows can be made more effective. The method was a descriptive study builds on primary and secondary sources. The primary sources were collected in an anonymous survey where 204 respondents were asked about their experience of trade shows and what attracts them. READ MORE
