Essays about: "external influence on purchasing"
Showing result 1 - 5 of 18 essays containing the words external influence on purchasing.
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1. Why rent if you can buy? : Exploring Drivers of Collaborative Consumption and Communication Strategies for Consumer Behavior Change
University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskapAbstract : Collaborative Consumption is an economic model wherein consumers gain access to goods without acquiring ownership, for example through sharing, trading, swapping, or renting (Belk, 2014). This approach is often viewed as a means to enhance resource efficiency and transform the economy in a sustainable way (Botsman, 2013). READ MORE
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2. Addressing the Digital Forensic Challenges Within Modern Law Enforcement : A study of digital forensics and organizational buying behavior from a DF-company perspective
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : Today’s law enforcement agencies are presented with challenges regarding how to navigate the rapidly changing technical landscape. The proliferation of digital devices in society has presented opportunities for modern criminals, resulting in substantial changes in criminal behavior. READ MORE
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3. The influence of celebrity endorsement through social media on impulsive buying in Sweden
University essay from Högskolan i Gävle/FöretagsekonomiAbstract : Aim The authors seek to explore the impact of celebrity endorsement through social media on consumer behavior, specifically on impulsive buying. Methodology The quantitative research approach was adopted, and a questionnaire was administered to university students in 3 cities (Gavle, Uppsala, and Stockholm). READ MORE
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4. Understanding the Digital Future : Applying the Decomposed Theory of Planned Behaviour to the Generation Y's Online Fashion Purchase Intention while Creating and Using a Customised Avatar
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Abstract Purpose - The purpose of this master thesis is to research the Generation Y’s online purchase intention for fashion items while creating and using a customised avatar. Overall, the objective is to create a better understanding of this technology’s potential, formulate managerial implications for fashion businesses and strengthen business viability. READ MORE
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5. Three is the magic number, or is it? : Payment facilitators and their role in modernized value propositions
University essay from Karlstads universitetAbstract : Purpose - The purpose of this paper is to explain and to create an understanding how incorporating an external actor to administer payment services has an effect on the value propositions offered to the consumer. Design/methodology/approach - The study adopts a qualitative approach, since the purpose is to explain and gain understanding about how incorporating an external actor to administer payment services has an effect on the value propositions offered to the consumer. READ MORE