Essays about: "factor influence buying decision"

Showing result 1 - 5 of 18 essays containing the words factor influence buying decision.

  1. 1. Do you care, men? Examining the factors that influence men’s attitude towards natural personal care products in Germany and attitude’s impact on purchase intention.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Isabel Ambaum; Zeynep Demir; [2020]
    Keywords : Natural personal care products; male consumers; German market; attitude; purchase intention;

    Abstract : The growing consciousness of consumers towards buying products that contain mainly natural ingredients and do not harm the health and the environment drives the growth of the natural personal care market. Additionally, men nowadays care more about their image and self-presentation which lead to an increase of the natural personal care products offered for men. READ MORE

  3. 2. Motivating Factors Influencing Consumers’ Brand Preferences for mobile phones: University of Gavle Students.

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Chinedu Ekemba; Emin Ali Emurla; [2017]
    Keywords : Extrinsic and intrinsic factors; Brand name; word of mouth; product physical appearance; product features; socio-economic factor; and prestige.;

    Abstract : Title: Motivating factors influencing consumers’ Brand preferences for mobile phones: University of Gavle students Level: Final assignment for Master degree in Business Administration (MBA) Authors: Chinedu Ekemba and Emurla Emin Ali Supervisor: Professor Ehsanul Huda Chowdhury Examiner: Professor Maria Fregidou-Malama Date: 2017- June Aim: The aim of this study is to investigate the motivating factors that influence University Gavle students to prefer a particular Mobile phone brand. Method: A qualitative study is carried out based on primary data; the primary data was collected through semi-structured interview with twenty of University of Gavle Students by the use of face to face interview. READ MORE

  4. 3. Social factors that influence consumers’ decisions when buying second-hand cars in China—Based on EKB model

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : XIANGYU WU; YI ZHENG; [2016]
    Keywords : Second-hand cars; social factors; EKB model; rank;

    Abstract : Today more and more people buy second-hand products on internet. As the typical durable goods, second-hand cars are very popular among consumers. In recent years, the sale of second-hand cars increases quickly in China. In addition, there is still potential in the second-hand market. READ MORE

  5. 4. Factors that Influence the decision when buying second-hand products.

    University essay from Umeå universitet/Företagsekonomi

    Author : Md Didarul Alam; [2015]
    Keywords : Second-hand products; used goods; brand; price; risk; market place; purchase intention; used products; buying behavior;

    Abstract : Buying and selling of used goods is something that has been done for centuries. Throughout the last 20 years, rapid growth of second-hand products consumption has got the attention of researchers and raised the question why customers buy second-hand products. READ MORE

  6. 5. Konsumenternas prioriteringar vid köp av nötfärs : valbaserad conjoint analys

    University essay from SLU/Dept. of People and Society

    Author : Daniel Andersson; Pontus Bjuremark; [2015]
    Keywords : nötfärs; mervärdesmärkning; Krav; EU-eko; Svenskt sigill; Svenskt kött; Nyckelhålet;

    Abstract : En nedåtgående marknadsutveckling för svensk nötköttsproduktion sedan EU-inträdet samtidigt som både import och efterfrågan ökat betyder att konsumenten i större utsträckning prioriterat importerat kött. Många faktorer styr en konsument när denne ska välja livsmedel. READ MORE