Essays about: "Chinedu Ekemba"
Found 1 essay containing the words Chinedu Ekemba.
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1. Motivating Factors Influencing Consumers’ Brand Preferences for mobile phones: University of Gavle Students.
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : Title: Motivating factors influencing consumers’ Brand preferences for mobile phones: University of Gavle students Level: Final assignment for Master degree in Business Administration (MBA) Authors: Chinedu Ekemba and Emurla Emin Ali Supervisor: Professor Ehsanul Huda Chowdhury Examiner: Professor Maria Fregidou-Malama Date: 2017- June Aim: The aim of this study is to investigate the motivating factors that influence University Gavle students to prefer a particular Mobile phone brand. Method: A qualitative study is carried out based on primary data; the primary data was collected through semi-structured interview with twenty of University of Gavle Students by the use of face to face interview. READ MORE