Essays about: "factors affecting consumer buying behaviour"

Found 4 essays containing the words factors affecting consumer buying behaviour.

  1. 1. Evaluation of Factors Affecting the Decision-Making Process of Sneaker Purchase among Chinese Post 90s Consumers

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Siyi Chen; Tuoyu Liu; Yuhao Su; [2022]
    Keywords : Sneaker; Chinese consumer; Five-stage consumer decision-making process; Sneaker market; Consumer behaviour;

    Abstract : Title Evaluation of Factors Affecting the Decision-Making Process of Sneaker Purchase among Chinese Post 90s Consumers. Background Sneakers have become an essential part of the younger generation's wardrobe in today's society, reflecting the millennial drive for comfort and leisure. READ MORE

  3. 2. Insights about the Swedish ethical consumer : a study on consumer behavoiur towards fairtrade coffee

    University essay from Sektionen för hälsa och samhälle

    Author : Karolina Svensson; Nathalie Myhre; [2012]
    Keywords : Fairtrade; consumer behaviour; Swedish Ethical Consumer behaviour; coffee;

    Abstract : Fairtrade is one way to reach sustainable development in emerging countries, for example South America and Africa. Lately, Fairtrade has become highlighted and popular. This has led to studies on consumers’ view on Fairtrade, for instance in Belgium and America. Among the previous studies, the ethical consumer has been identified. READ MORE

  4. 3. Skötselavtal eller sköta graven själv : vilka faktorer spelar roll vid beslut om gravskötsel?

    University essay from SLU/Dept. of People and Society

    Author : Kristina Ivarsson; [2010]
    Keywords : gravskötsel; skötselavtal; beslutsprocess; gravvård;

    Abstract : This study is a first attempt to try to understand what the variables could be that make the person responsible for the grave sign up for grave gardening services by the church or to maintain the grave by him- or herself. There has been almost no research done within this subject. READ MORE

  5. 4. Coca-Cola or Pepsi; that is the Question : A study about different factors affecting consumer preferences

    University essay from Ekonomihögskolan, EHV

    Author : Eva-Lena Andersson; Evelina Arvidsson; Cecilie Lindström; [2006]
    Keywords : consumer preferences; influence; buying behaviour; factors;

    Abstract : Background: Today, advertising is a multi-billion industry, employing hundreds of thousands of people and affecting billions of people’s lives worldwide. Yet, seeing as advertising clutter has increased tremendously and is more intense than ever, it is vital that companies differentiate themselves from competitors by creating even more powerful, entertaining and innovative advertisement messages, as well as sponsoring different events. READ MORE