Essays about: "fashion adaptation"

Showing result 1 - 5 of 24 essays containing the words fashion adaptation.

  1. 1. “Dead white man’s clothes” : The influence of second hand import on young Ghanaians’ consuming patterns

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Hanna Skoglund; Johanna Samuelsson; Linda Finell; [2022]
    Keywords : Second hand; Second hand import; Consumption; Postcolonialism; Attachment to clothes;

    Abstract : Generally, not many in the Global North are aware of the complexity behind the second hand clothing trade and donations. Today, Ghana has become one of the biggest markets for imported second hand clothing. With this, the Akan saying “Obroni Wawu” has come, and translates into “Dead White Man’s Clothes”. READ MORE

  2. 2. Social media influencers’ impact on consumers’ sustainable fashion consumption: A qualitative study on post-millennial consumers

    University essay from Göteborgs universitet/Graduate School

    Author : Julia Lidgren; Mikaela Major; [2021-07-02]
    Keywords : Sustainable consumption; Sustainable fashion; Influencer marketing; Social media influencer;

    Abstract : The continuous growth of sustainability awareness is shaping the consumption patterns of modern consumers. However, the fashion industry is facing challenges regarding the adaptation towards more sustainable practices due to consumers’ demand for fast-paced fashion cycles. READ MORE

  3. 3. Sustainable Disposal Behaviour of the Fast Fashion Consumer : A Practice Perspective

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Ebba Ardbo; Elvira Ekvall; [2021]
    Keywords : Clothing Disposal; Environmental Sustainability; Practice Theory; Consumer Behaviour; Fast Fashion; Generation Z;

    Abstract : The textile and fashion industry is one of the most extensive and unsustainable industries in the world. Fast fashion companies, and the consumers purchasing, using and disposing the items, have an especially negative impact on the environment. READ MORE

  4. 4. Meanings of Clothing Consumption for Identity Construction - Comparing Fast Fashion and Slow Fashion Consumers for Sustainability Purposes

    University essay from Göteborgs universitet/Graduate School

    Author : Sara Georgsson; Johansson Hanna; [2020-06-16]
    Keywords : consumer culture theory; CCT; symbolic meanings; identity construction; sustainable consumption; fast fashion; slow fashion; clothing;

    Abstract : Drawing from literature on identity construction, consumption meanings, consumer culture and fashion consumption, the aim of this study is to compare the conception of clothing consumption of fast fashion and slow fashion consumers, and to develop a broader understanding regarding how consumer culture and symbolic meanings influence identity construction. In times of growing consumption and large negative environmental impacts of the fashion industry, the objective is to provide important implications for how the clothing industry could promote slow fashion behavior rather than fast fashion by creating more sustainable identity meanings for consumers to seek out. READ MORE

  5. 5. Affiliation with the Past : Narrating Identity Through Neo-Edwardian Style in Digital Era

    University essay from Stockholms universitet/Modevetenskap

    Author : Daria Romanova; [2020]
    Keywords : Fashion; identity; neo-Edwardian; sartorial style; authenticity; nostalgia; historically inspired fashion; period attire;

    Abstract : The focus of this study is on the contemporary phenomenon of the adaptation the motifs of the European turn-of-the-century fashion – Edwardian fashion (1901-1910) – to daily or a near-daily sartorial practice, defined by the author as neo-Edwardian style. On the premises of ethnographic study, this thesis explores how people transform and embody their identities through garments by living images and motifs of ‘past’ to negotiate the meanings of their clothing, appearances and personalities in the present. READ MORE