Essays about: "fashion industry economy"

Showing result 1 - 5 of 64 essays containing the words fashion industry economy.

  1. 1. When second time’s a charm - Exploring consumers’ temporal experiences within second-hand fashion shopping

    University essay from Göteborgs universitet/Graduate School

    Author : Julia Stenmark; Klaudia Urda; [2023-07-03]
    Keywords : sustainable consumption; second-hand fashion shopping; shopping-as-practice; temporal experience; customer experience; circular practice;

    Abstract : Second-hand fashion has emerged as a more sustainable way of shopping, promoting the circular economy while offering unique styles for a cheaper price. Although consumers generally express a willingness to adopt a more sustainable fashion consumption, this is not mirrored in their actual engagement in second-hand fashion shopping. READ MORE

  3. 2. A study on consumer perception of clothes repair and opportunities for brand intervention

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Hai Ly Pham; Ankita Kanjilal; [2023]
    Keywords : repair; clothing; circular economy; consumer behaviour; brand intervention;

    Abstract : Repairing is one of the alternative business alternatives at the end-of-life phase of clothing, that is seen to be a potential solution for the biggest challenge that the fashion industry faces today - waste. The purpose of this research is to extend our collective understanding of consumers’ value in clothes that lead to their willingness to keep a garment in use for longer. READ MORE

  4. 3. Navigating the Evolving World of Fashion In-Game Advertising

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Evgenia Maria Botini; [2023]
    Keywords : gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

    Abstract : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. READ MORE

  5. 4. EU Copyright and Trade Mark Law: a unifying lens for the protection of Fashion Designs? : Analysis and research into a better understanding of the concepts of originality and distinctiveness

    University essay from Stockholms universitet/Juridiska institutionen

    Author : Laureen Schuldt; [2023]
    Keywords : ;

    Abstract : As one of the largest and most important sectors, the fashion industry holds a significant position in the global economy. Consequently, ensuring legal protection for fashion designs is of utmost importance to designers and fashion brands alike. As sui generis regime, EU design rights are tailored to the protection of fashion. READ MORE

  6. 5. Adoption barriers to circular product design in Turkey : A study of Istanbul textile manufacturing

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Emma Nyström; Ella Eklind Magnusson; Klaudia Przybyszewska; [2023]
    Keywords : Circular economy; Circular product design; Turkish textile manufacturing; Istanbul; Barriers of circular product design;

    Abstract : The global unsustainable production and consumption patterns in the fashion and textile industry are a prevailing problem. With the rising trend of European brands reshoring their textile manufacturing and upcoming circular economy frameworks from the EU, the Turkish textile industry may face pressures to transform towards circularity in order to remain competitive. READ MORE