Essays about: "fast moving product"
Showing result 21 - 25 of 45 essays containing the words fast moving product.
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21. PRICE PREMIUM FAST-MOVING CONSUMER GOODS
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: Price Premium FMCG products - An exploratory study of the underlying factors why consumers would be willing to pay more Date of seminar: 5th June, 2018 Course: BUSN39 Degree project in Global Marketing Authors: Tanvir Ahmed Shuvo & Mentor Krasniqi Supervisor: Burak Tunca Keywords: FMCG, Price Premium, Consumption, Consumer behavior, Consumer culture, Quality, Perceived Value, Conspicuous Consumption, Product Involvement. Thesis purpose: The purpose of our study is to examine what underlying factors affect consumers’ willingness to pay premium price for fast moving consumer goods. READ MORE
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22. Swedish Edtech Going Global
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : The educational technology sector is an emergent industry across the world. Highly technological ventures in this field from smaller national markets, such as Sweden, often find themselves soon outgrowing the domestic market, and choose to internationalise quickly to further their growth. READ MORE
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23. The relationship of internal, social and external determinants towards the green purchase intention of German Generation Y for fast moving consumer goods
University essay from Högskolan Dalarna/FöretagsekonomiAbstract : Purpose – The purpose of this thesis is to test the relationship of internal and social determinants (environmental attitude, social/subjective norms and perceived behavioural control) as well as external determinants (green marketing tools) towards the green purchase intention of German Generation Y for fast moving consumer goods (FMCGs). Design/methodology/approach – An online questionnaire was distributed to people of the German Generation Y (aged between 21 and 37) using non-probability sampling by means of volunteer and convenient sampling. READ MORE
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24. Self-Scanning Services in Food Retail : An Investigation on how Self-Scanning Services are adopted in the Swedish Food Retail Environment from a Service Fascination Perspective
University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)Abstract : The retail industry is a competitive environment moving towards being rather service-oriented than product-oriented. It is hence essential for businesses to comprehend the market and act accordingly to differentiate themselves. A way of gaining competitive advantage and engage consumers is to invest in innovative technology. READ MORE
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25. Developing a Warehouse Layout Design Framework for Fast Growing Companies - A Case Study at Oatly AB
University essay from Lunds universitet/Teknisk logistikAbstract : Problem description: The importance of the warehouse in the supply chain network is increasing and the overall efficiency of a supply chain is to a large extent determined in the warehouses. It is acknowledged that warehouse design is a complex task mainly due to the many relationships to other functions within the company. READ MORE
