Essays about: "female activist"

Showing result 1 - 5 of 10 essays containing the words female activist.

  1. 1. #DeGenderFashion : A Visual Analysis of How Fashion Is Used to Challenge Gender Norms and Heteronormative Expectations

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Alexandra Edelsbrunner; [2023]
    Keywords : Fashion Theory; Gender Theory; Social Media Activism; Identity; Cultural Studies; Gender Norms;

    Abstract : The study aims to answer the question of whether fashion can communicate meaning, by addressing how creators on Instagram challenge dominant gender norms through fashion, with a focus on the activist movement of #DeGenderFashion. The research questions will be answered using fashion theory and gender theory as guiding points, with literature on social media activism, representations of gender, and cultural studies giving further insight into the dynamics of the movement. READ MORE

  3. 2. The Ecocritical Instapoet: Digital Media Ecofeminist Poetry

    University essay from Stockholms universitet/Engelska institutionen

    Author : Yara Gawrieh Ekmark; [2022]
    Keywords : Instapoetry; Digital Media; Ecofeminism; Metamodernism; Rupi Kaur; Poetic Sympathies; Activism; Environmental Humanities; Instagram.;

    Abstract : In recent years, a new poetry genre has emerged, currently known as Instapoetry, and its chief practitioners are often young females (Pâquet 2019). Instapoetry has many characteristics influenced by the nature of the Instagram platform on which it is published, such as its brevity and its inclusion of visual effects with the text. READ MORE

  4. 3. Generation Y’s attitude towards femvertising in cosmetics: women empowerment or purplewashing? : A mono-method qualitative study

    University essay from Umeå universitet/Företagsekonomi

    Author : Margot Descouens; Valentine Gerbault; [2021]
    Keywords : femvertising; social brand activism; purplewashing; Generation Y; social media; Instagram; cosmetics industry;

    Abstract : In recent years, femvertising has become a new issue of interest for companies, specifically in areas targeting women. Indeed, some companies in the cosmetics industry, such as Dove - a pioneer in the field - have been addressing the representation of women in advertising by tackling issues of equality, inclusiveness, and self-acceptance. READ MORE

  5. 4. Jumping on the bandwagon? : an explorative study on how female Gen Z consumers perceive global brands’ engagement in activism, and how their perception influences their brand loyalty

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Masstewal Mekuriaw; Muskaan Khurana; [2021]
    Keywords : Brand activism; Brand loyalty; Brand perception; Female; Generation Z; Gen Z consumer; Global brand;

    Abstract : Brands’ engagement in activism is increasing as consumers expect more of brands, especially the younger generations. However, brands have different intentions behind their engagement in activism. READ MORE

  6. 5. Perfectly imperfect - A comparison of female millennial consumers’ perceptions towards ‘Brand Activist Aspirants’ and ‘Authentic Brand Activists’ in the lingerie market

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Eileen Marlena Kersten; Lieke Theadora Adriana Brinkhof; [2021]
    Keywords : social brand activism; consumers’ perceptions; authenticity; female millennials; Authentic Brand Activist; Brand Activist Aspirant; Business and Economics;

    Abstract : Purpose: The purpose of this study is to comprehend female millennial consumers’ perceptions towards lingerie brands that are categorised as ‘Brand Activist Aspirants’ compared to ‘Authentic Brand Activists’. Methodology: As this research focuses on studying consumers’ perceptions, a subjective social constructionist view was taken. READ MORE