Essays about: "festival and events"

Showing result 1 - 5 of 19 essays containing the words festival and events.

1. 1. The WOW-effect. A qualitative content analysis of communication strategies used by the Swedish music festival Way out West

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Elin Fredlund; Savannah Gillblad; [2023]
   Keywords : strategic communication; event marketing; sustainability communication; CSR; brand community; symbolic branding strategies; Social Sciences;

   Abstract : I dagens samhälle finns en allt större press på varumärken att stå ut ur mediebruset samt att kommunicera kring hållbarhet och CSR. Detta gör brandingstrategier högst nödvändiga, trots detta är det ännu ett relativt outforskat område inom marknadsföring av evenemang. READ MORE

3. 2. Beer Festival and Place Identity : An Analysis of Munich Oktoberfest And Qingdao International Beer Festival

   University essay from Uppsala universitet/Teologiska institutionen

   Author : Rucheng Wang; [2022]
   Keywords : beer festivals; place identity; uniqueness; authenticity; liminality; Heimat ; nostalgia; globalisation; modernisation;

   Abstract : As microcosms of German and Chinese societies, Munich Oktoberfest and Qingdao International Beer Festival are important manifestations of local culture. This study intends to answer the following question: to which extent are beer festivals in Germany and China related to local history and the local sense of place? A historical overview of the beer festivals in Munich and Qingdao is provided, as well as an analysis of how people seeking a sense of belonging creatively combine cognitive schemata of modernity with local cultural systems on a symbolic level. READ MORE

4. 3. Impacts of a local community event on development of peripheral destination : Entrepreneurial perspective on Aldrei fór ég suður festival in Iceland

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Alina Bavykina; [2021]
   Keywords : periphery; remoteness; peripheral destinations; tourism; events; festivals; event tourism; sustainable destination development; entrepreneurship; tourism management; rural development; collaboration; network; social capital; social embeddedness; sustainability; Iceland; Westfjords; Aldrei fór ég suður; Ísafjörður;

   Abstract : Remote communities stay vulnerable in the face of major socioeconomic challenges. Tourism is often seen as a way to stimulate local economies and increase attractiveness of peripheral destinations, while events are considered to be one of the tools to promote tourism. READ MORE

5. 4. Latitud 57: a summer festival for everyone : Advantages and disadvantages with a wide target group within a festival or event context

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Johanna Bellander; Sofie Bladström; Elise Kaloyanova; [2020]
   Keywords : Brand Image; Co-Creation Value; Customer Experience; Festival Event; Target Group;

   Abstract : The purpose of this thesis is to acquire a deeper understanding of advantages and disadvantages of having a wide target group within Swedish festivals or events, and how they can maintain it through the three concepts customer experience, cocreation value and brand image. This research will be conducted through relevant topics that have been identified, studied and analyzed in order to fill the existing research gap. READ MORE

6. 5. Innovation and Optimization of Energy Systems in the Temporary Entertainment Events Industry : Modeling & Optimization of temporary energy systems

   University essay from KTH/Kraft- och värmeteknologi

   Author : Vasco Mergulhao; [2019]
   Keywords : ;

   Abstract : An unprecedented view into the nature of energy systems in the Temporary Entertainment Events Industry (TEEI) is developed. A characterization of the context of the latter and its energy systems state-of-the-art is performed. READ MORE