Essays about: "franchising as a growth strategy"

Found 2 essays containing the words franchising as a growth strategy.

  1. 1. Internationalization - Case Study of Polarn O. Pyret

    University essay from Institutionen för ekonomi

    Author : Frida Jonsson; [2008]
    Keywords : Internationalization; market selection; entry mode; clothing companies;

    Abstract : Aim: As a result of growing globalization and competition the issue of internationalization is becoming more and more important and relevant for companies all over the world. With fading barriers to trade, investment opportunities and technological innovation, more and more companies see new openings for increased profit and growth by going international. READ MORE

  3. 2. Dual Nation : Is the restaurant suited for franchise?

    University essay from IHH, Företagsekonomi

    Author : Erik Gudmundsson; Marcus Jönsson; Jenny Björnberg; [2006]
    Keywords : franchise; restaurant; expansion;

    Abstract : Problem Dual Nation is a local restaurant and pub located in the centre of Helsingborg. The seven year old business has grown fast and established itself as a successful restaurant in the city. READ MORE