Essays about: "generation y thesis"
Showing result 1 - 5 of 86 essays containing the words generation y thesis.
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1. Robustness Analysis of Perfusion Parameter Calculations
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : Cancer is one of the most common causes of death worldwide. When given optimal treatment, however, the risk of severe illness may greatly be reduced. Determining optimal treatment in turn requires evaluation of disease progression and response to potential, previous treatment. READ MORE
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2. Sneaky but not illegal: An experimental study of how price increase and product content reduction affect attitudes towards brand and retailers and persuasive intent
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : In the past years, consumers may be confused as to why their household goods do not last as long as they have in the past. In almost all cases, this is due to a phenomenon called 'shrinkflation'; the practice of reducing the size or quantity of a product while keeping the same price. READ MORE
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3. How young people cope in times of economic uncertainty: A survey study on the determinants of personal saving and consumption intention among young adults
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : With the rise of inflation in Sweden, daily economic decisions, including how to earn money, how much and what to save and consume, as well as how to protect against unforeseen expenses, have become even more challenging. Unlike older peers, coping in economic uncertainty will become a first-hand experience for young adults. READ MORE
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4. The Intention Of China’s Generation-Y To Abandon A Brand After A Celebrity Endorsement Scandal: A Theory Of Planned Behavior Approach
University essay from Jönköping UniversityAbstract : Background: With increased scrutiny of celebrities by the Chinese government, more and more celebrities are being exposed to being caught in various scandals. This leads to the challenge of how companies respond to such celebrity endorsements followed by scandals to incorporate the intentions of independent, socially conscious China’s Generation-Y. READ MORE
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5. Type of online sales channel as a determinant of consumers’ perception of its e-service quality : An experimental study of Generation Y on the e-commerce market
University essay from Jönköping University/Internationella HandelshögskolanAbstract : With the growing popularity of e-commerce, this market has become highly competitive, prompting companies to develop an appropriate strategy. As it turned out, focusing on e-service quality is the key and most competitive strategy in this market. READ MORE
