Essays about: "global sport events"

Showing result 1 - 5 of 8 essays containing the words global sport events.

  1. 1. Projected experiences of a Hallmark Sport Event on social media and its contributions to Destination Image : Case study of visitors’ projections on Instagram while attending Svenska Skidspelen 2022 in Falun, Sweden

    University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

    Author : Kristina Hansson; [2022]
    Keywords : Sport tourism; hallmark sport event; destination branding; destination image formation; social media;

    Abstract : Sport events are known to be strategically utilized to ‘sell’ the identity of its host destination. This since projections of and from the sport event can indirectly reflect elements symbolizing the destination, generating an image transfer process. READ MORE

  3. 2. Hosting Tour De France Under Covid-19: Bargain Or Burden For New Stage Cities?

    University essay from Umeå universitet/Institutionen för geografi

    Author : Cyril Herzet; [2021]
    Keywords : Tour De France; Sport Tourism; Cycling Events; Media Exposure; Place Reputation; Place Commodification; Community Development.; Tour De France; Tourisme Sportif; Courses Cyclistes; Exposition Médiatique; Réputation des Lieux; Marchandisation des Lieux; Développement des Communautés.;

    Abstract : The Tour De France (TDF) is the third largest sporting event in the world and the biggest cycling race in terms of popularity and prestige. The event generates global media exposure and attracts millions of short- and long-term visitors each year, thus, TDF is extremely appealing for communities in search of profits. READ MORE

  4. 3. The role of strategic communication in sport events : The challenges of the PR RACE in attracting amateur athletes to distance running events in Romania

    University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Author : Elena - Maria Vavilov; [2018]
    Keywords : sport communication; strategic communication; Public Relations Intelligence; marathon; distance running; Romania; Facebook; comunicare sportivă; comunicare strategică; Inteligența Relațiilor Publice; maraton; alergare pe distanță lungă; România; Facebook;

    Abstract : This year will be the 110th since the first time that athletes ran the exact distance of 42.195 km at the Olympic Games in London, the length known today as the standard distance for a marathon. Since then, the world of distance competitions has gone through remarkable transformations in structure, vision, strategy and location. READ MORE

  5. 4. THE ROAD TO PROFESSIONALISM A qualitative study on the institutionalization of eSports

    University essay from Göteborgs universitet/Graduate School

    Author : Chalmet Xen; [2017-07-05]
    Keywords : institutional theory; institutional work; eSports; emergent sports;

    Abstract : ESports as an industry is a rapidly growing digital sport, with a multitude of different disciplines. While it is a vastly growing industry, it has as of yet seen limited academic attention. In this study, the development of one specific eSport is examined, namely Counter- Strike: Global Offensive. READ MORE

  6. 5. Protesting Sport : A Comparative Study of Media Representations of the London Olympics, Sochi Olympics and Brazil World Cup in AJE, BBCW and RT

    University essay from Stockholms universitet/JMK

    Author : Luiza-Silvia Chiroiu; [2016]
    Keywords : Global broadcasters; narrative; global sport events; protest; disruption; sport; London Olympics; Sochi Olympics; Brazil World Cup;

    Abstract : Global sport competitions such as the Olympics and the World Cup were founded following universal principles of unity and peace and aiming to be celebrations of sportsmanship. Nowadays, however, they go beyond sport, being constructed as global media events in which both politics and media play an essential role. READ MORE