Essays about: "green marketing research questions"
Showing result 1 - 5 of 22 essays containing the words green marketing research questions.
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1. Hotels in Sweden in the regard of green marketing
University essay from Södertörns högskola/TurismvetenskapAbstract : Although marketing has been prevalent for many decades, the concept of green marketing remains relatively novel to both consumers and businesses. In the light of the evolving global climate, and escalating concerns regarding sustainability, businesses are compelled to explore new approaches. READ MORE
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2. "The Limits of Nudging": A Case Study on Nudge-based Interventions in E-commerce Sustainability
University essay from Lunds universitet/Internationella miljöinstitutetAbstract : Modern consumerism and overconsumption in e-commerce have profound ecological ramifications, necessitating the adoption of pro-environmental behavior. Imagine a world where sustainable choices are seamlessly integrated into our online shopping experience. READ MORE
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3. The "green" generation Z : An exploratory study on how greenwashing affects consumers' attitude formation
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: Consumers are today valuing sustaible brands and products, and green advertising has become an important part of marketing. Sometimes brand do not live up to their green claims and perform what is known as greenwashing. READ MORE
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4. Communicating for Sustainable Consumption: Lessons from consumer-focused sustainability marketing in the food-product sector
University essay from Lunds universitet/Internationella miljöinstitutetAbstract : There is a growing demand from policy makers for businesses to help close the consumer intention-action gap for sustainable product choice and strengthen the green economy. Moreover, there is increased interest from consumers in brands that are transparent about their environmental impact. READ MORE
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5. How can insect-based food appeal to consumers in the Swedish market? : A qualitative study on identifying major factors that impact purchasing insect-based food and examining how novel companies can penetrate the Swedish market.
University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och RättsvetenskapAbstract : The main purpose of this study was to examine the main factors that both positively and negatively influence consumers purchasing behavior in terms of insect-based food. By investigating the factors, the study aimed to shed light on how insect-based food can seamlessly penetrate the Swedish market with the use of marketing strategies. READ MORE