Essays about: "home furnishing retailer"

Found 4 essays containing the words home furnishing retailer.

  1. 1. Inclusion in a recruitment process

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Emma Lindgren; Louise Österlind; [2018]
    Keywords : Leadership; Recruitment; Technology; Inclusion;

    Abstract : This paper is a qualitative study written with an assignment description done in collaboration with the global home furnishing retailer organisation; the IKEA Group. The assignment information has worked as the foundation when constructing this paper. READ MORE

  3. 2. To commit or not commit

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Oliver Åkerman; Luis Ibbeken; [2017]
    Keywords : Employee´s CSR commitment; employee´s CSR communication; organizational culture; internal CSR; internal communication; training education; leadership; IKEA; home furnishing retailer; Business and Economics;

    Abstract : Title: To commit or not commit: An examination of employee commitment towards organizational CSR initiatives Course: BUSN39 Business Administration: Global Marketing Authors: Luis Ibbeken & Oliver Åkerman Key Words: Employee´s CSR commitment; employee´s CSR communication; organizational culture; internal CSR; internal communication; training & education; leadership; IKEA; home furnishing retailer. Purpose: The purpose of this study is to examine how sales employees who are working in an organization that defines CSR as part of their corporate strategy commit towards CSR and how they communicate CSR messages in the customer interaction on the sales floor. READ MORE

  4. 3. Effect on retail store image of a new format development: An explorative study of store image customers' associations in a pick-up point format setting.

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Irene Grimani; Alfredo Privitello; [2016]
    Keywords : Store image; store image attributes; store image dimensions; traditional format; pick-up point; format development; IKEA; home furnishing retailer; multi-channel; omni-channel; video-elicitation; Business and Economics;

    Abstract : Title: Effect on retail store image of a new format development: An explorative study of store image customers' associations in a pick-up point format setting Seminar Date: 30th May 2016 Course: BUSN39 Business Administration: Global Marketing Authors: Irene Grimani & Alfredo Privitello Supervisor: Ulf Johansson Key Words: Store image; format development; pick-up point; traditional format; store image dimensions; store image attributes; IKEA; home furnishing retailer; multi-channel; omni-channel; video-elicitation Purpose: The purpose of this research was to explore the effects on store image of a new format development. Specifically, the researchers investigated the new pick-up point format recently introduced in the homefurnishing sector. READ MORE

  5. 4. Product Requirements for Fabric Sofa Covers in Accordance with Customer Life Situation at Home

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : Ahmet Yusuf Kocer; Muhammad Mahmood Zubair; [2010]
    Keywords : fabric sofa covers; test methods; quality requirements; life at home;

    Abstract : IKEA is a unique home furnishing retailer in selling water washable slip covers for living room sofa.The aim of this research is to set product requirements for sofa covers in accordance with the usage at home by customers. READ MORE