Essays about: "how to define the relevant market in thesis"
Showing result 1 - 5 of 14 essays containing the words how to define the relevant market in thesis.
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1. Product Digitalization from the Perspective of an Established Manufacturing Firm
University essay from Linnéuniversitetet/Institutionen för informatik (IK)Abstract : This thesis set out to investigate what motivates an established manufacturing firm to add smart and connectivity features into its products and what considerations are made when doing so. Such a firm was used as a case study object, a firm that is considering digitalization in one of its product areas but has not yet finalized the strategy on how to move forward. READ MORE
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2. Preserving Value, Enabling Continuity – Cultural Heritage Conservation and Co-curation with Indigenous Source Communities in a Contemporary Cultural Context
University essay from Göteborgs universitet/Institutionen för kulturvårdAbstract : Conservation is part of a large historical and contemporary context in which cultural heritage is made. Cultural heritage preservation includes a multifaceted field including museology, archaeology, and social studies, amongst others. READ MORE
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3. Creating a customer-oriented distribution offer in the business-to-business market
University essay from Lunds universitet/ProduktionsekonomiAbstract : Problem description: Mature industrial enterprises stand before the challenge of developing strategies and competitive advantage through their logistics services. The business development within logistics and distribution services is fast and rapidly changing as the customer experience is becoming increasingly important and the additional services are becoming an integrated part of the product offering. READ MORE
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4. Data in European Competition Law. Innovation, consumer welfare, and politics in European merger control.
University essay from Göteborgs universitet/Juridiska institutionenAbstract : This thesis deals with the role of data in European competition law. By examining the role of data in mergers and acquisitions where the suspected rationale of the buying company is to decrease the competition it is facing, this thesis takes a speculative idea and turns it into a testable hypothesis: “is competition law equipped to handle the role of data in today’s economy?” The research focuses on defining a product market for data, what constitutes market power in that market, and how a competitive assessment in a merger review may be influenced by considering to role of data in the deal at hand. READ MORE
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5. Managing the gaps between intended and enacted value propositions : A qualitative study exploring internal marketing in a retail context
University essay from Umeå universitet/FöretagsekonomiAbstract : The fierce competition on the retail market has led firms to stop focusing on firm-customer transactions and start focusing on firm-customer relations. New customer demands makes it impossible for firms to gain a sustainable advantage by focusing only on their goods assortment. READ MORE
