Essays about: "hypothesis testing business"

Showing result 1 - 5 of 49 essays containing the words hypothesis testing business.

  1. 1. Digital Transformation in the Fast Fashion Industry: How do Consumers Perceive Phygital Retail?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Andi Nur Haeriah; Chiara Jutz; [2023]
    Keywords : Digital Transformation; Fast Fashion Brand; Phygital Retail; Customer-Based Brand Equity.; Business and Economics;

    Abstract : The fashion industry has witnessed significant digital transformation, leading to the emergence of phygital retail that seamlessly integrates physical and digital experiences. This study explores the impact of phygital store design on customer-based brand equity in the fast fashion sector, focusing on the drivers and barriers that shape customer perceptions of phygital retail. READ MORE

  3. 2. Evaluating Marketing Initiatives using Explainable Machine Learning : An Alternative to Attribution Models

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : João Ferreira; [2023]
    Keywords : Explainable Machine Learning; Attribution models; Marketing Automation; Search Engine Optimization; A B testing; Definierad maskininlärning; Attributionsmodeller; Automatisering av marknadsföring; Optimering av sökmotor; A B-tester;

    Abstract : Since its inception, Marketing has always needed more clearly defined incrementality, i.e., a measurement of advertisement effectiveness. Nowadays, Marketing is an evergrowing business; within it, Digital Marketing is taking the spotlight. READ MORE

  4. 3. The impact of certification on the reduction of information asymmetry, during and post-IPO

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Paulina Sinaj; Rina Uka; [2023]
    Keywords : Initial Public Offering; Initial return; Information asymmetry; Venture Capital; Private Equity; Net change in equity; Business and Economics;

    Abstract : Purpose: The purpose of this study is to investigate the existence of information asymmetry displayed in the initial return, and post-IPO financing. Additionally, how sponsor certification influences IPOs and in the post-IPO financing as a means to reduce information asymmetry. READ MORE

  5. 4. Impulsive Buying Behaviour on BNPL Services

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ahmed El Sayed; Huaiyuan Wu; Cheuk Man Fung; [2022]
    Keywords : Consumer credit; BNPL; consumer behaviour; generation Z; impulsive buying; Business and Economics;

    Abstract : Title A quantitative study on the buying behaviour of Generation Z Keywords: Consumer credit, BNPL, consumer behaviour, generation Z, impulsive buying Background: The Buy now, pay later service has been developing rapidly in recent years and is being regarded as one of the fastest-growing modes of digital payments. There is an increasing number of online retailers and platforms partnering with payment solutions companies to offer an easy, seamless checkout experience for their customers. READ MORE

  6. 5. The Impact of a Technological Shift on the R&D to Corporate Performance Relationship: A Case Study in the Automotive Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Nick Markvorsen; Álvaro Pérez Pacheco; [2021]
    Keywords : Technological shift; R D; research and development; firm performance; R D on future firm performance; innovation and future profitability; Business and Economics;

    Abstract : Purpose: This paper aims to determine if the relationship between R&D and future firm performance changes once there is a shift in technology. Methodology: Econometric inference, Pooled OLS, hypothesis testing. Empirical foundation: Sample set comprised of companies within the automotive industry between 2001 and 2016. READ MORE