Essays about: "importance of marketing communication strategy"

Showing result 21 - 25 of 54 essays containing the words importance of marketing communication strategy.

1. 21. Berättelse som berör : kan storytelling bidra till att säkra den framtida kompetensförsörjningen inom Sveaskog?

   University essay from SLU/Dept. of Forest Products

   Author : Caroline Lagergren; [2016]
   Keywords : marknadsföring; rekrytering; skogsindustrin och varumärke; brand; forest industry; marketing and recruitment;

   Abstract : Skogsindustrin är en av de största basindustrierna i Sverige och erbjuder många arbetstillfällen. Ett av de största företagen inom branschen är Sveaskog, vilket är det enda statliga skogsbolaget och innehar ett skogsinnehav som motsvara 14 procent av landets skogsareal. READ MORE

3. 22. Assessment of Business model in the service industry on a global process perspective

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Quentin Bolle; MARTIN VAN DE POELE; [2016]
   Keywords : service; information and communication technology industry; theoretical model; value; process;

   Abstract : Service marketing is something new, and a lot of companies are working on answering the demand as best they can. Consumption behaviour implies a lot of changes in every market, and companies have to deal with all these changes. Companies must be able to adapt their strategy to be competitive. READ MORE

4. 23. Automotive Fleet Sales Management

   University essay from Lunds universitet/Produktionsekonomi

   Author : Jakob Olsson; Gustav Westling; [2016]
   Keywords : Fleet sales; fleet cars; company cars; management; internal best practices; organizational learnings; business sales strategy; NFA; LeaseCo; automotive industry; trend analysis; future best practices; digitalization connectivity; omni-channel; WLTP; customer and vehicle data; online sales; direct sales; B2B; B2C; dealerships; CRM; business model disruption; Technology and Engineering;

   Abstract : Background The Master’s Thesis Case Study Company is a premium brand automotive OEM. In the Swedish fleet car (or company car) market, the company is lagging behind its main competitors in terms of market share a fact that is not true for several other European markets. READ MORE

5. 24. Homosexual-themed Advertisement in Mainstream Media: Heterosexual Consumer’s Attitude Toward the Brand and its Social Impact

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Mimmi Sjögren; Edona Berisha; [2016]
   Keywords : homosexual-themed advertisement; consumer response; attitude; brand; diversity; social impact.; Business and Economics;

   Abstract : Nowadays, consumers are daily exposed to an overflow of content in mainstream media. Many companies have developed a trend where they target different sexual orientations as separate segments in order to create a closer relationship to all consumers. READ MORE

6. 25. Spraying a New Trend : Exploring Branding Strategies Through the Volvo LifePaint Campaign

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Viktoria Hansson; Maria Karlsson; Albin Larsson; [2016]
   Keywords : Branding; Customer-based brand equity; leveraging secondary associations;

   Abstract : Background: The authors tentatively believe they have identified a new trend within branding, where an established brand launches a new and innovative product that is somehow related to the brand’s core values, interactively through a complementary marketing communication video. Support for the relevance to further investigate the identified trend can be found in academic literature. READ MORE