Essays about: "importance of marketing communication strategy"

Showing result 11 - 15 of 54 essays containing the words importance of marketing communication strategy.

1. 11. Sustainable Marketing : Challenges faced when implementing sustainable marketing strategies

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Patricia Collazo; Anita Radu; Berglund Mikaela; [2020]
   Keywords : Sustainability; large company; marketing; sustainable marketing; implementation.;

   Abstract : Purpose: There is an increasing interest in sustainability, literature testifies that more and more customers are requesting sustainable products. This increasing request impacts companies that are therefore forced not only to provide sustainable alternatives but also turn their business into a more sustainable one. READ MORE

3. 12. Prosumer Generated Stories

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Sofia Borgström; Antonia Crafoord; [2018]
   Keywords : Strategic communication; brand credibility; storytelling; prosumer generated stories; social media; digital marketing; marketing communication; Social Sciences;

   Abstract : Social media usage is undeniably popular, which has escalated the amount of content existing online, resulting in a state of content overload. The overload of content has made it harder for organisations to reach out with their message, and it is therefore more important than ever to prioritize efforts to develop trustworthy relationships with consumers, and thereby aspire brand credibility. READ MORE

4. 13. Sustainability Marketing : Sustainability Marketing on the Chinese Market

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Aida Licina; Hannah Radtke; Charlotte Johansson; [2018]
   Keywords : Sustainability; Sustainability Marketing; Sustainability marketing mix; Sustainability in China; Swedish Companies;

   Abstract : It is argued that sustainability today has become a mega-trend, where the consumers are more aware of their surroundings and businesses impact on the environment than ever. Companies have come to be critically observed by societies, which has put more pressure on them to act in more sustainable ways as well as becoming more transparent with their operational and sustainability communication towards stakeholders. READ MORE

5. 14. The role of athlete's sponsorship on the marketing strategy of a sports brand : A qualitative study conducted at HEAD France

   University essay from Umeå universitet/Företagsekonomi

   Author : Matthieu BOUVIER; Marlène LESAULE; [2017]
   Keywords : Athlete; brand; brand awareness; communication; consumer; consumer behaviour; digital; distribution; marketing strategy; influence marketing; sales; social media; social network; sport; sponsorship;

   Abstract : Athletes sponsorship has become an important part of the marketing communication mix for sports brands today. We know that athletes are major celebrities within the mass media in modern society and they can use their image and the power they have directly through their network to interact with customers. READ MORE

6. 15. Social Media as an Internal Communication Tool in Project Management Practices. : Exploring an Impact of Social Media Use on Employee Communication in Small and Medium-sized Companies in Uzbekistan

   University essay from Umeå universitet/Företagsekonomi

   Author : Yulia Ten; [2017]
   Keywords : Social Media; Internal Communication; Positive and Negative Impact; Collaboration;

   Abstract : Social media is progressively implemented in work organizations as means of communication among employees. Thus, it is of crucial importance to develop understanding how they empower and limit communicative activities which shape the network through which organizational tasks are accomplished, as it is these very dynamics that enforce and eternalizecompanies. READ MORE