Essays about: "intangibility and consumption"

Found 1 essay containing the words intangibility and consumption.

  1. 1. Risky Business : Does recognition reduce uncertainty of the movie industry global box office revenue? * of the movie as a one-liner to reflect the characteristics of the movie industry. notifies that Risky Business (1983) is a comedy-drama movie starring Tom Cruise. The writer intentionally uses the name Master Thesis

    University essay from IHH, Nationalekonomi

    Author : Monsicha Somburanasin; [2010]
    Keywords : Movie industry; recognition; risks and uncertainty; utility; willingness to pay; Hollywood; global box office revenue;

    Abstract : Introduction Movies are considered entertainment goods. Entertainment is one of the experience industries. Intangibility, perishability and heterogeneity are the most significant characteristics of the movie industry. An emotional reaction of consumers cannot be calculated in the same sense that most other physical goods can. READ MORE