Essays about: "internet and relationship marketing"

Showing result 11 - 15 of 63 essays containing the words internet and relationship marketing.

1. 11. Mukbang Influencers: Online eating becomes a new marketing strategy : A case study of small sized firms in China’s food industry

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Greta Babenskaite; Mengyu Yang; [2019]
   Keywords : Web 3.0; Influencer marketing; Digital marketing; Mukbang; Parasocial relationship; Influencer endorsement; Online eating;

   Abstract : Mukbang is a Korean word for ‘eating livestream’. As an emerging sub-genre of internet influencers, Mukbang influencers has become the marketing tool for some firms recently. In this paper, we will conduct a case study of small sized e-commerce firms in China’s food industry. READ MORE

3. 12. The development of experiential marketing and the e-commerce rise : An empirical study of the relationship between experiential marketing and e-commerce

   University essay from Umeå universitet/Företagsekonomi

   Author : Alban Godron; Alexis Leitao; [2019]
   Keywords : ;

   Abstract : In the past years, our society digitized increasingly with the development of internet and the exploration of all its capacities. One of these new uses is the e-commerce, the possibility for customers to buy a product online at any time of the day, and to be delivered at their home after a short period of time. READ MORE

4. 13. The meeting of generation D and fairtrade companies : A study on the consumption behaviour of young swedish women and their characteristics

   University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

   Author : Moa Bergdahl; Chloé Brazille; [2019]
   Keywords : Generation D; consumer behaviour; digital marketplace; marketing strategy; fair trade; emotional marketing; segmentation;

   Abstract : Young people, born in the 1990s, are pictured by the society as individuals who are connected and who tend to put their physical moments besides. Only a few studies have been carried out to understand how they feel and why they act as they do. READ MORE

5. 14. The Impact of Relationship Quality on Adoption Barrier Evaluation - An Explorative Study on B2B Networks for Commercialization

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Kerstin Nagl; Senah Abou Taha; [2019]
   Keywords : Relationship Marketing; Relationship Quality; Radical Innovation; Adoption Barrier Evaluation; Surrogate Buyer; Business and Economics;

   Abstract : In order to enable an effective and efficient adoption of radical innovations in networks, science-based organizations should be aware of the challenges and resistance they may face within their network relationships, resulting from the interconnected structure of high-tech networks as well as the uncertain nature of their radical innovations. By analyzing how nuances of relationship quality influence the barriers of radical innovation adoption, this study contributes through the provision of a condensed and more focused approach to the fragmented and underresearched topic of B2B adoption barriers. READ MORE

6. 15. Towards a world of influencers: Exploring the relationship building dimensions of Influencer Marketing

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Ann-Sofie Gustavsson; Arij Suleman Nasir; Sarvinoz Ishonova; [2018]
   Keywords : Influencer Marketing; Relationship Building; Social Media Influencers; Social Media Marketing;

   Abstract : Background The emergence of the Internet, and in particular social network sites, has led to the appearance of new powerful actors, i.e. Social Media Influencers, with the power to persuade their audience. This introduced a middleman in the company-consumer relationship and a new stakeholder to build relationships with. READ MORE