Essays about: "internet and relationship marketing"
Showing result 6 - 10 of 63 essays containing the words internet and relationship marketing.
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6. A world full of influences : A quantitative study on how Generation Z’s view of a brand’s trustworthiness are affected by Influencers wrongdoings.
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Problem definition: Along with a rapid growth of Internet usage new forms of communication and marketing have occurred. Influencer marketing have become a popular marketing form, but are brand’s aware of the risk it involves when collaborating with an influencer? This thesis examines how a brand’s trustworthiness can be affected by an influencer’s wrongdoing, in the perception of the critical generation - Generation Z. READ MORE
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7. Opportunities for Short Food Supply Chains : attractive communication strategies within a Swedish REKO-ring
University essay from SLU/Dept. of EconomicsAbstract : The interest in locally produced food has increased in Sweden, this has led to several initiatives where consumers can buy products directly from producers. One example of an initiative is REKO-rings, which is an initiative based on contact via the internet, where consumers can shop directly from producers without intermediaries. READ MORE
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8. Landsbygdsinfluencers arbete med personligt varumärke : en netnografisk studie av bloggar i en landsbygdskontext
University essay from SLU/Dept. of EconomicsAbstract : Influencers har blivit ett vanligt fenomen i vårt samhälle i takt med att användningen av sociala medier har ökat. Att som influencer bygga ett personligt varumärke som väcker intresse hos andra människor skapar en möjlighet att dela med sig av innehåll som många människor vill ta del av (Lou & Yuan, 2019). READ MORE
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9. F*****g With Opinions: Understanding the Implications of Strongly Opinionated and Profane Electronic Word-of-Mouth on Film Demand
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : The internet is a gateway to rest of the world. It allows people to express themselves in an unfiltered fashion and share opinions freely. In parallel, online film forums are becoming increasingly influential on film consumers. READ MORE
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10. Examines the benefits of social media marketing in contrast to traditional advertising
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : In the recent year’s internet have grown rapidly, and the digital world have grown along with it. This have led to new marketing methods such as social media marketing has developed which have shown to be good tool for building relationship with consumers and increase brand awareness. READ MORE
