Essays about: "internet and relationship marketing"

Showing result 21 - 25 of 63 essays containing the words internet and relationship marketing.

  1. 21. The Work of Art in the Age of Post Prefixes : Re-examining the symbolic and economic value of the artwork in a post-internet society

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap

    Author : Vilborg Krista Alexandersdottir; [2017]
    Keywords : post-internet; art and value; art and the internet; art and media; digital-art; time-based art; symbolic alchemy; gallery industry; art-market; rules of art; media malleability; Philosophy and Religion; Social Sciences; Arts and Architecture;

    Abstract : Over the past decade, the artworld has seen the emergence of various new art genres such as post-internet art, post-media art, and Internet-aware art to name a few. What these genres insinuate is an era of transition between us and digital media, between our online sphere and our offline sphere. READ MORE

  3. 22. Use of marketing communication tools by micro and small enterprises : A case study based on three small restaurants in Umeå

    University essay from Umeå universitet/Företagsekonomi

    Author : Sezen Atik Gumuscu; [2017]
    Keywords : Marketing; Marketing Communication Tools; Micro and Small Ente rprises; Applying of Marketing C ommunicatio n Tools;

    Abstract : Changing and development characterize all areas of life in contemporary world, also businesses have begun to move from traditional marketing approaches to relationship marketing which is a customer based approach. New marketing strategies and application have developed for reaching more customers and keeping existing customers. READ MORE

  4. 23. A study about Social Media Marketing for Local Grocery Stores : How Social media can be used to create a better customer relationship?

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Fahid Shah; Robert Sindakovski; [2017]
    Keywords : Local grocery stores; Customer relations; Marketing Mix; Social media marketing; Social media strategy;

    Abstract : The role of internet and the digitalized world are more relevant than ever before. The new phenomena of digital marketing has created a paradigm shift of existing marketing with new ways to market. Social media plays a significant role in this change, since it allows businesses to easily engage with its customers and to maintain relationships. READ MORE

  5. 24. How to Target the Need for Self-Scanning Solutions in the Northeastern American Food Retail Market : A Case Study with Datema

    University essay from KTH/Industriell marknadsföring

    Author : PATRIK BERN; Joakim Larsen; [2016]
    Keywords : Self-scanning solutions; Northeastern American Food Retail; Omni-channel retailing; Customer Experience; Relationship Marketing; Industrial Marketing; Change Management; Entry Mode Theories;

    Abstract : The development of digital solutions has changed the way consumers complete purchases today. New distribution channels through internet and mobile applications have come to challenge the business of traditional retailers. Thus, retailers must find new ways of keeping customers loyal to the store. READ MORE

  6. 25. Digital marknadsföring av banktjänster mot yngre skogs- och lantbruksintresserade personer

    University essay from SLU/Dept. of Forest Products

    Author : Pierre Fridell; [2016]
    Keywords : digital marknadsföring; sociala medier; skogsbruk; lantbruk; banker; digital marketing; social media; silviculture; agriculture; banking;

    Abstract : Den ökande användningen av internet i dagens samhälle har lagt grunden till uppkomsten av fenomenet sociala medier. Sociala medier är digitala kommunikationskanaler som tillåter användare att kommunicera och utbyta information med varandra. READ MORE