Essays about: "internet brand"

Showing result 1 - 5 of 139 essays containing the words internet brand.

  1. 1. Sustainable communicating materials

    University essay from Luleå tekniska universitet/Institutionen för system- och rymdteknik

    Author : Diana Mustakhova; [2023]
    Keywords : Communicating Material; Energy Model; Wireless Sensor Network.;

    Abstract : A growing number of smart items are entering our daily lives as the Internet of Things becomes increasingly prevalent. ICT device miniaturization introduces a brand-new material type called Communicating Material (CM). The term “communications material” refers to a single system that includes a material equipped with communication devices. READ MORE

  3. 2. Meme marketing’s effect on brand recall and sharing intention

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : William Fryklund; Erik Stenlund; [2023]
    Keywords : Meme marketing; brand recall; sharing intention;

    Abstract : Memes are a popular phenomenon in internet culture, despite this fact, meme marketing has not received a lot of attention within the field of marketing research. Therefore, this thesis studies the effect meme marketing has on brand recall and sharing intention using a meme template with an unknown brand. READ MORE

  4. 3. The effects of different acquisition strategies on brand equity and purchase intention

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Pupu Jin; [2023]
    Keywords : Brand image; Acquisitions and Mergers; Automobile industry; Brand equity; Purchase intention;

    Abstract : Purpose - This study investigates the effect factors of brand equity and purchase intention for the original brand from the M&A perspective, involving two types of acquisitions (acquiring a medium image brand and acquiring a high-end image brand). The study object is a Chinese low-end automobile brand, Changcheng, who seeks to improve the brand. READ MORE

  5. 4. The role of marketing to avoid product returns in online shopping : how marketers help online consumers to make better purchase decisions and thus avoid product returns

    University essay from SLU/Dept. of Economics

    Author : Mohamad Saad El Deen; [2023]
    Keywords : E-commerce; high products return; digital marketing; consumer decision journey; avoid products returns;

    Abstract : The increasing alarm about global climate change and the related consequences on the planet and humankind has raised the voices to adopt sustainability within organisations and businesses. The wide spread of the internet and smart devices allowed many consumers to buy their needs through smart devices without the need to travel to physical stores. READ MORE

  6. 5. The exploration about the textual internet meme: a case study of KFC Crazy Thursday textual meme marketing activity in mainland China

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Shuqiao Yang; [2023]
    Keywords : meme marketing; internet memes; customer engagement; social media marketing; brand communication; Social Sciences;

    Abstract : In the digital era, the way people communicate has been greatly changed by information and communication technologies, such as social media. Internet memes spread virally among the public through social media platforms and utilized by contemporary people to communicate in the virtual world. READ MORE