Essays about: "japan masculinity"
Showing result 1 - 5 of 9 essays containing the words japan masculinity.
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1. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. READ MORE
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2. Between Masculinities: Japanese men in Sweden negotiating two gender structures
University essay from Stockholms universitet/Sociologiska institutionenAbstract : This qualitative study focuses on Japanese immigrant men living in Stockholm to explore their perceptions of masculinities and gender ideas after migrating to Sweden. Although economically advanced, Sweden and Japan are polar opposites in terms of gender norms and gender relations. READ MORE
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3. The Conduct and Culture of Fatherhood in Japan: How do Fathers in Tokyo Perceive Their Role?
University essay from Lunds universitet/Centrum för öst- och sydöstasienstudierAbstract : Against a backdrop of economic stagnation and declining birth rate, fatherhood in Japan has drawn increasing attention over the past three decades from the state, the media, and the general public. Of particular interest is the emergence of a new kind of fathering known as ikumen, which centres active involvement in childcare. READ MORE
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4. Consumers' perceptions of social media advertisements : a cross-cultural comparison among Sweden, India, and Japan.
University essay from Högskolan Kristianstad/Fakulteten för ekonomiAbstract : The development of technology in the 21st century has led to extensive use of various social media platforms worldwide among consumers as well as businesses, which has led to an increased number of advertisements on social media across borders, where they may face differences regarding how their advertisement is perceived considering cultures, religions, and traditions. These cultural factors make it crucial for companies to recognize local cultural differences to succeed globally. READ MORE
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5. Cultural Influence in Advertising : A Comparative Analysis of IKEA’s Video Advertising in Sweden and Japan
University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskapAbstract : International marketing activities have a great impact on the prosperity and competitiveness of multinational companies (Akgün, Keskin, & Ayar, 2014). That is why the design of marketing activities is especially important. Researchers claim for cultural sensitivity. READ MORE
