Essays about: "local advertising"

Showing result 1 - 5 of 29 essays containing the words local advertising.

  1. 1. Taxation of influencers: A double taxation or a non-double taxation issue?

    University essay from Lunds universitet/Institutionen för handelsrätt

    Author : Andrea Del Pilar Valbuena Bernal; [2022]
    Keywords : Taxation; Individual Income Tax; Influencers; International Income Tax; OECD Model Convention.; Law and Political Science;

    Abstract : Although states have begun to regulate influencer activities in areas such as advertising and consumer protection, that is not the case in tax law. This research analyses various Tax Authority’s guidelines on the matter and concludes that the rules already in place in most jurisdictions are applied to influencers’ activities. READ MORE

  3. 2. Hur påverkas långsiktiga kundrelationer av digital marknadsföring? : en studie av etablerade lantbrukskunders upplevelser av Länsförsäkringar Uppsalas digitala marknadsföring

    University essay from SLU/Dept. of Economics

    Author : Josefine Beckman; Elisabeth Granath; [2021]
    Keywords : digital marknadsföring; försäkringsbolad; lantbruk; relationsmarknadsföring;

    Abstract : Marknadsföring används för att nå ut på marknaden med syftet att sälja en produkt eller tjänst. Tidigare exponerades konsumenten för marknadsföring främst i tv, radio och tidningar. Denna traditionella marknadsföring finns fortfarande kvar, men en ny generation av digital marknadsföring har nu nått oss. READ MORE

  4. 3. The Impact of Personal Norms, Environmental Awareness & Ascribed Responsibility on Pro Environmental Intentions of Young Travelers in Sweden

    University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

    Author : Samudika Perera; [2021]
    Keywords : Personal norms; pro environmental intentions; environmental awareness; ascribed responsibility; intention to involve in sustainable purchasing behaviors; intention to involve in recycling activities; intention to involve in preserving natural and local resources;

    Abstract : Purpose – The purpose of this study is to analyze the relationship between personal norms and pro environmental intentions of youth travelers in Sweden including the intention to involve in sustainable purchasing behaviors while travelling (IISPB), intention to involve in recycling activities while travelling (IIRA) and intention to preserve natural and local resources while travelling (IPNLR). Also the study aims to test the moderating impact that the environmental awareness and ascribed responsibility have on the relationship between personal norms and pro environmental intentions considered. READ MORE

  5. 4. A framework for generating loyalty in the alcohol industry: a case study of Heineken and Budweiser

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Peter Moane; Vladislav Galkin; Alessandro Solmi; [2020]
    Keywords : Brand loyalty; brand awareness; brand personality; physical attributes; perceived quality; alcohol industry; Business and Economics;

    Abstract : Purpose: The purpose of this study is trying to understand which elements are essential to obtain loyalty in the alcoholic beverage industry and how companies can focus their branding efforts on these drivers of loyalty. Methodology: A literature review is conducted to identify the key drivers which can influence brand loyalty. READ MORE

  6. 5. Undersökning av digital marknadsföringsstrategi

    University essay from SLU/School for Forest Management

    Author : Viktor Svedlund; [2020]
    Keywords : digitalisering; digital marknadsföring; sociala medier;

    Abstract : Företag står under ständig utveckling och en drivkraft att öka sin omsättning och stärka sitt varumärke. För att nå ut med sin produkt, tjänst eller kännedom om varumärket så marknadsför sig företag. READ MORE