Essays about: "marketing and banking"

Showing result 31 - 35 of 43 essays containing the words marketing and banking.

  1. 31. What Drives customer loyalty and Profitability? Analysis of Perspectives of retail customers in Ghana's Banking Industry

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Daniel Nukpezah; Cephas Nyumuyo; [2009]
    Keywords : Service quality; customer satisfaction; competitive pricing price satisfaction ; customer loyalty; brand image and reputation; customer switching; profitability; market share; SERVPERF; SERVQUAL;

    Abstract : Customer loyalty as a concept is a critical strategic option in today’s competitive environment. It is no surprise therefore that managers and researchers have increased their study and understanding of the concept as a strategic marketing imperative over the past decades to capture market share and improve profitability. READ MORE

  3. 32. The Relationship between Level of acculturation and Service Quality Perception : A Case study of Swedish Banks and Customers with Iranian and Iraqi cultural origins living in Sweden

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : SHABNAM ABGHARI; REEF FAKHOURI; [2009]
    Keywords : Acculturation; Service Marketing; Ethnicity; Sweden; Banking; Minority Groups; Multi Cultural; Service Quality; SERVQUAL;

    Abstract : .... READ MORE

  4. 33. Recognition of Brand Equity and Advertising in the Banking Industry in Cameroon. Case study Citibank N.A. : MBA-thesis in marketing

    University essay from Institutionen för ekonomi

    Author : Ferdinand Enoayuk Abangma; [2009]
    Keywords : Brand Equity; Brand Awareness; Citibank N.A-Cameroon; Telephone interview;

    Abstract : PURPOSEThe main purpose of this research is to determine the consumer level approach of brand equity in Citibank N.A using empirical information based on its brand awareness. The awareness of a brand would show the level of the brand recognition. READ MORE

  5. 34. A market research for Turkish commercial banking business

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Mehmet Yasin Hürata; [2008]
    Keywords : ;

    Abstract : Following the liberalization of Turkish economy in 1980, Turkish macro and micro economic indicators have designated boom. Also considering the globalization effect and increase in the correlation among banking industries’ of countries, Turkey has been experiencing an evolution in banking business. READ MORE

  6. 35. Marketing Strategy of Islamic Banking Sector In Pakistan

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Muhammad Tahir; Muhammad Umar; [2008]
    Keywords : Islamic Banking; Finance; Marketing Strategy; PEST analysis;

    Abstract : There has come a swift transition in the financial services in the world including Pakistan. A new mode of banking i.e. Islamic banking has been introduced and accepted widely in many countries of the world including Pakistan. READ MORE