Essays about: "marketing and banking"

Showing result 26 - 30 of 43 essays containing the words marketing and banking.

  1. 26. Electronic Customer Relationship Management (eCRM) from the Perspective of Two Banks with Online Marketing in Pakistan : case of HSBC PK and Standard Chartered Bank PK

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Shakoor Abdul; [2011]
    Keywords : Electronic; Customer; Relationship; Management;

    Abstract : This study observes an approach which is known as explorative because it aims to evaluate and examine online media as a tool for e-CRM. In addition, this involves the approach known as iterative also depends on the data, which is qualitative in congestion with observational information. READ MORE

  3. 27. The Effect of Customer Relationship Marketing on Customer Retention in the Ghanaian Banking Sector : A case study of Intercontinental Bank Ghana Limited

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Frank Kojo Kuranchie; [2010]
    Keywords : Customer relationship management; customer relationship marketing; customer retention.;

    Abstract : Abstract Customer relationship management as a strategic marketing concept has gained tremendous interest among researchers and practitioners in recent times. Within the last two decades a significant number of research works have been carried out on various issues relating to customer relationship management. READ MORE

  4. 28. How do students choose their banks?

    University essay from Sektionen för Hälsa och Samhälle

    Author : Andreas Gleerup; Marcus Harborn; [2009]
    Keywords : Brand equity; banking industry; consumer behavior; customer based brand equity; students;

    Abstract : The purpose of this dissertation is to investigate customer behaviour in the banking industry of students at Kristianstad University. We wanted to test the theory of Customer based brand equity in the banking industry but also to challenge this theory with other independent theories which we have identified as important concerning customer behaviour the banking industry. READ MORE

  5. 29. Managing Customer Loyalty through Direct Marketing : A Case Study of the Relationship between Länsförsäkringar Kalmar Län And Their Beneficiary Customers

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Angelica Andersson; Petter Cederbrink; Magnus Lövsund; [2009]
    Keywords : Customer Loyalty; Direct Marketing; Relationship Marketing; CRM; Kundlojalitet; Direkt marknadsföring; Relationsmarknadsföring; CRM;

    Abstract : Background: LF is active in three markets: Property & casualty insurance, pension and banking. The main objective for such a strategy is to differentiate by offering all the services to the customer who can enjoy the benefits of having their whole personal economy at one place. READ MORE

  6. 30. Internal Marketing : A way to transfer brand identity to Swedbank and Forex Bank's employees

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Malin Hilmersson; Lena Eriksson; Emma Sjölander; [2009]
    Keywords : internal marketing; brand identity; crisis communication; internal commuication; Swedbank; Forex Bank;

    Abstract : .... READ MORE