Essays about: "marketing and banking"

Showing result 36 - 40 of 43 essays containing the words marketing and banking.

  1. 36. Kundrelationer på Internet : en utveckling av Skandias webbplats

    University essay from SLU/Dept. of Forest Products

    Author : Malin Skoglund; [2008]
    Keywords : relationsmarknadsföring; kundrelationer; försäkringsbranschen;

    Abstract : This study is made in cooperation with the insurance company, Skandia. Skandia is a part of Old Mutual group's Nordic division and is one of Swedens largest insurance companies with a total of 1.9 million customers. The company offers traditional life assurance, unit-linked insurance, private healthcare insurance and banking services. READ MORE

  3. 37. The Link between Internal Marketing and Customer Relationship Management : A Case Study of one Nordea Call Center in Sweden

    University essay from Företagsekonomiska institutionen

    Author : Joakim Stenbeck; Robin Cabander; [2008]
    Keywords : Customer Relationship Management; Nordea; Services Marketing Triangle; Internal Marketing and Focus Groups;

    Abstract : Purpose: The purpose of this thesis is to increase the understanding of the link between internal marketing and customer relationship management by conducting a case study of one Nordea call center. Background: Keeping existing customers is less expensive than acquiring new ones. READ MORE

  4. 38. Strategic Alliances in German Banking : MBA-thesis in marketing

    University essay from Institutionen för ekonomi

    Author : Mikaela Meese; [2008]
    Keywords : Co-operation; strategic alliance; banks; Germany;

    Abstract : The core purpose of this study is to follow the development of strategic alliances within the banking sector. The objective is to get an idea of the use of strategic alliances in German banking and, furthermore, to understand what kind of alliances are entered and why. This will be achieved by analyzing and evaluating different German banks. READ MORE

  5. 39. Marketing Your Intangible Future : Tangibilization of Retirement Savings at Handelsbanken and Swedbank

    University essay from Företagsekonomiska institutionen

    Author : Emelie Larsson; Marianne Södersten; [2008]
    Keywords : Retirement savings; Marketing; Intangibility; Tangibility; Complexity; Uncertainty;

    Abstract : The purpose of this study is to investigate how individual retirement savings are made tangible for potential customers. As case companies we have studied the marketing strategies of Handelsbanken and Swedbank. READ MORE

  6. 40. Swedbank versus Rabobank : A Comparison of The Services Marketing Mix

    University essay from Institutionen för ekonomi

    Author : Wesley van der Deijl; [2008]
    Keywords : Swedbank; Rabobank; Services; Marketing Mix; Comparison;

    Abstract : Aim: This thesis has been conducted after approval of Swedbank, for comparing their services with those of Rabobank. The study aimed finding differences between Swedbank’s and Rabobank’s services. READ MORE