Essays about: "marketing communication objectives"

Showing result 1 - 5 of 30 essays containing the words marketing communication objectives.

1. 1. How Does  Social Media Marketing Impact the Consumer Decision-marketing in Nigeria.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Chinonso David Ozioma; [2023]
   Keywords : ;

   Abstract : This study investigated the effect of social media marketing on consumer patronage decision making with specific focus on small businesses in Port Harcourt, Rivers State Nigeria. To achieve this, three specific objectives were created, such as to ascertain the effect of social media marketing on consumer patronage intention, examine the effect of social media marketing on consumer patronage and determine the effect of social media marketing on repeat purchase. READ MORE

3. 2. Holoportation: a qualitative study on the NextGen communication channel

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Natalie Koutny; Vinod Kumar Verma; [2022]
   Keywords : ;

   Abstract : Purpose: The objectives of this thesis was to examine and discuss the existing interpersonal communication and the impact it has when utilising current technology to communicate remotely. Once the situation was studied, it was possible to analyse the perception and usability of NextGen communication, specifically holoportation, which can have in five different industries. READ MORE

4. 3. Social Media Marketing Strategies and Consumer Engagement during the COVID-19 Pandemic : An exploratory study of IKEA, including a multiple-case comparison between the UK, Australia and Sweden.

   University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

   Author : Johanna Stenberg; Milana Ruljova; [2021]
   Keywords : Social Media Marketing Strategy; Consumer Engagement; Instagram; COVID; IKEA;

   Abstract : ABSTRACT Background: The marketing efforts made by firms have been forced to change dramatically during the past year as a consequence of the COVID-19 pandemic. Online communication and social media platforms have seen a boom in users and firms have been forced to switch both their sales and marketing efforts to the online world. READ MORE

5. 4. Making sustainability a part of the event - A study on how sustainable marketing communication is applied in the event industry

   University essay from Göteborgs universitet/Graduate School

   Author : Emma Jansson; Udani Pettersson; [2020-07-02]
   Keywords : Sustainable Marketing Communication; Consumer Engagement; Event; Digital Media Channels;

   Abstract : Purpose This study aspires to add theoretical understanding of how sustainable marketing communication is applied in the event industry’s digital media channels. By assessing how events transform their organisational sustainability goals into messages in their digital media channels we aim to understand how different ways of communicating can engage consumers. READ MORE

6. 5. The Utilization of Social Media Marketing in a B2B context- Marketing Decision-makers Point of View

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Ludwig Månsson; Sheriff Shahen; Sepehr Gharanfoli; [2020]
   Keywords : Social Media Marketing; Social Media; Social Media Perception; Digital Marketing; Industrial Marketing; Business-to-business; Marketing Communication;

   Abstract : To date, the rather new phenomena known as Social Media Marketing (SMM) has caught much attention from researchers and several studies have been conducted prior to resolving how this new phenomenon can be utilized by business-to-business (B2B) organizations. However, existing literature covering SMM has been mainly focused on the business-to-consumer (B2C) perspective, therefore, there is a lack of research in the utilization of SMM in a B2B context. READ MORE