Essays about: "marketing göteborg"

Showing result 21 - 24 of 24 essays containing the words marketing göteborg.

  1. 21. A Pilot Study on Chinese Gestural Feedback

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Jia Lu; [2011-02-28]
    Keywords : Chinese; gestural vocal-verbal feedback; mono-cultural intercultural communication; mono-cultural intercultural communication; CPUE A;

    Abstract : How to interpret and use gestural feedback in a more effective and friendly way in human-human and human-computer interactions has become an issue for both language and technology researchers. In this study, functional analyses of Chinese gestural feedback (mainly head movement, facial expression, hand movement, shoulder movement, and posture) and its relation to vocal-verbal feedback in Interactive Communication Management has been carried out comparing Chinese-Chinese and Chinese-Swedish informal dyadic dialogues. READ MORE

  3. 22. Rich Internet Applications with Real-time push mechanism

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Shahzeb Muhammad Iqbal; [2009-06-30T07:17:28Z]
    Keywords : ;

    Abstract : From last two decades the internet has became a house hold source of information, education, sales, marketing, advertising etc. It has become a part of everyone’s life up to some extent. Everyday more and more people are getting introduced to internet and use it for different reasons. READ MORE

  4. 23. Bringing Service Innovations to the Market -How to successfully bring service innovations in a technological field to the market being a rather unknown company: A case study of Easypark

    University essay from Göteborgs universitet/Graduate Business School

    Author : Katrin Janssen; Juha Marttila; [2007-07-19T15:40:45Z]
    Keywords : innovation; consumer behavior; branding; service marketing; adoption network; structure; market research; customer orientation; technology; launch;

    Abstract : The case company of this study is selling mobile parking. It is struggling with its sales, and a significant difference in success can be seen in comparison between Göteborg and Copenhagen. Mobile parking as such as well as the company, Easypark, is relatively unknown in the Swedish market. The company is selling a service innovation. READ MORE

  5. 24. Gårdsbutiken : att välja marknadsföringsstrategi

    University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

    Author : Mattias Andersson; [2004]
    Keywords : konsument;

    Abstract : The agriculture of today is getting larger and larger and it demands more efficient machines to handle these larger units. But all farmers don't have the opportunities or don't want to expand. What should they do if they want to remain on the farm? An alternative is to start a farm shop. READ MORE